How to Identify the Best Marketing Project Ali Faagba / 11 May 2022 When it comes to marketing, there is no one-size-fits-all solution. As you dive deep into the bottomless pit of marketing ideas, you take more and more of the time you ought to spend doing other productive things, not knowing which one … Continue reading How to Identify the Best Marketing Project
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin. Tim Parkin on May 17, 2022 Most marketing fails to deliver its maximum potential. And the reason is simple: lack of prioritization. “If we just had more time and resources then we could produce a … Continue reading Ruthless prioritization: The key to marketing momentum
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here’s a spell that can help. Spence Darrington on May 16, 2022 You’ve just graduated from MOpswarts and been declared a marketing ops (MOps) wizard. As you step off the train armed with a wand, sweet robes … Continue reading If Harry Potter led marketing operations, where would his team sit?
The tactics, technologies and strategies you need to connect with customers where they are — their smartphones. Jacqueline Dooley on May 13, 2022 Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive … Continue reading Why we care about mobile marketing: A guide for marketers
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration. Akshat Biyani on May 6, 2022 There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. … Continue reading 8 companies that use social media marketing effectively
How to Start a High-Converting Email Marketing Series for Your Startup Hasan Saleem / 25 Apr 2022 One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Despite the multitude of marketing channels out there – from social media to Google … Continue reading How to Start a High-Converting Email Marketing Series for Your Startup
12 Tips for Marketing Automation in 2022 Joe Martin / 25 Apr 2022 Many businesses are not taking advantage of technology that can improve marketing results. With marketing automation systems, they can send thoughtful communications at the right time to nurture leads and convert them. Marketing automation is one of the best ways to … Continue reading 12 Tips for Marketing Automation in 2022
CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales
Not all companies can afford a coach, but even small companies can benefit from agile marketing. Stacey Ackerman on May 4, 2022 There’s no easy, consistent way to implement agile marketing. At least there hasn’t been until now. We tapped several members of the agile marketing community, from marketing VPs to on-the-ground agile coaches, to … Continue reading A new way to navigate agile marketing
“Most of the martech misses the last touch or the first touch in terms of gathering the correct data.” Constantine von Hoffman on May 4, 2022 How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back … Continue reading The journey from journalism to SEO marketing expert
