From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. Geoff Crain on June 13, 2024 As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the … Continue reading Is the digital marketing grass really greener in walled gardens?
Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024 Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts
AI in Digital Marketing: Trends and Best Practices for 2024 Brad Anderson Former editor AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that roughly 90% of marketers across 35 different countries use AI in some way … Continue reading AI in Digital Marketing: Trends and Best Practices for 2024
Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024 Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing
How can you craft an email to sell 4th of July goods that doesn’t land like a dud? MarTechBot has the answer. MarTechBot on June 3, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading 4th of July email marketing: Best of the MarTechBot
Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world. Jim Ewel on May 31, 2024 AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam … Continue reading AI is a threat to some marketing agencies, an opportunity for others
With Apple onboard, U.S. marketers likely will be adding a more immersive messaging experience to their mobile playbook. Chris Wood on June 11, 2024 SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. Texts are a popular way for customers to … Continue reading Why RCS mobile marketing is set to go big in the U.S.
Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024 For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing
Here’s how marketing can impact business through measurement, common goals and improvement to the customer journey. Chris Wood on May 29, 2024 How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference, two marketing leaders discussed this precise task. (Free registration to view the … Continue reading 3 ways to optimize your marketing funnel for driving revenue and leads
