Tag Archives: Marketing

Mastering Client Success in Digital Marketing

Digital Marketing

  Carlie BuffanJan 21, 2025   Mastering Client Success in Digital Marketing In the world of digital marketing, success is often measured by the ability to strike the right balance between delivering results, building strong relationships, and providing value to clients. As a digital marketer, it’s essential to make data-driven decisions and constantly analyze and … Continue reading Mastering Client Success in Digital Marketing →

Why Outbound Marketing Still Matters in an Inbound-Dominated Era

Marketing Tools

Pireveen Mathies Jan 21, 2025   Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era →

Story-driven marketing campaigns: Best of the MarTechBot

Marketing Campaigns

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns. MarTechBot on January 20, 2025   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Story-driven marketing campaigns: Best of the MarTechBot →

How to clear 5 hurdles to AI adoption in marketing analytics

AI Adoption

Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. Matthew Greitzer on January 20, 2025   AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by:  Enabling significant performance improvements. Unlocking untold … Continue reading How to clear 5 hurdles to AI adoption in marketing analytics →

3 must-follow marketing copy rules to win your prospects’ trust

Marketing Tips

Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. Zac Stucki on January 17, 2025   When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your … Continue reading 3 must-follow marketing copy rules to win your prospects’ trust →

Stop defending your marketing budget — start proving its value

Marketing Budgets

Shrinking budgets aren’t a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue. Gene De Libero on January 14, 2025   Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about … Continue reading Stop defending your marketing budget — start proving its value →

Why FAQs should be your go-to marketing tool

Marketing Tools

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. Bunny Tharpe on January 6, 2025    Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article.  Depending on their backgrounds, marketers may not … Continue reading Why FAQs should be your go-to marketing tool →

Marketing for cybersecurity tech is  often fear-based. Here’s how that backfires

Cybersecurity

January 04, 2025 Marketing for cybersecurity tech is  often fear-based. Here’s how that backfires Over time, this can breed apathy and resentment. Users might disengage, believing that no matter what they do, they’ll always be at risk. BY The Conversation You have likely seen multiple ads for products and services designed to make you more secure … Continue reading Marketing for cybersecurity tech is  often fear-based. Here’s how that backfires →

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