Tag Archives: Marketing

Why an Email Marketing Calendar is an Important Part of Your Campaign Suite

Kevin George — September 3, 2018 Follow @imkevin_monk — September 3, 2018 Ever thought about the huge investment and resources that it takes to execute effective email marketing? To make sure that all the money and hard work begets you the best email marketing metrics, it is of utmost importance to spare some time and … Continue reading Why an Email Marketing Calendar is an Important Part of Your Campaign Suite →

Is Customer Service Part of Your Marketing Strategy?

Customer Service

Liz Papagni — August 31, 2018 Follow @mrktgworx — August 31, 2018 If you’ve never really considered customer service an important step in your marketing strategy, then now’s the time to start. You’re already aware of the buyer’s journey and how to tailor your marketing to reach those customers wherever they are on the path … Continue reading Is Customer Service Part of Your Marketing Strategy? →

How to find good writers and other content marketing struggles

Content Management

You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here’s a look at how to hire good copywriters to help drive traffic and sales to your site. Jessica Foster on August 28, 2018 While the “content is king” mantra sits firm 0n its throne, it leaves one burning … Continue reading How to find good writers and other content marketing struggles →

Email marketing turned 40 this year. Now what?

Email Marketing

Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed. Kyle Henderick on August 27, 2018 Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation … Continue reading Email marketing turned 40 this year. Now what? →

Busting Affiliate Marketing Myths for Merchants

Affiliate Marketing

Robert Woo — August 27, 2018 — August 27, 2018 There is a lot of misinformation out there about what affiliate marketing can or can’t do on the merchant side. We’re here to dispel them because these myths can be a barrier to entry for many SMBs looking to start up an affiliate program. They’ve … Continue reading Busting Affiliate Marketing Myths for Merchants →

The worlds of brand and trade marketing need to unite

Branding Trends

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018 There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite →

Social Media Marketing Trends for 2018: A Lifeline To A Thriving Business

Social Media Marketing

Susan Poirier — August 22, 2018 Follow @aceconcierge — August 22, 2018 There are literally millions of businesses occupying social media space just vying for a customer’s attention. They are pulling out all of the stops to promote their business, to get customers to buy their product. So it’s safe to say that there is … Continue reading Social Media Marketing Trends for 2018: A Lifeline To A Thriving Business →

Use Scrum in Agile Marketing to Bring More Visibility to Your Brand

Project Management

Personal Branding Blog — August 22, 2018 — August 22, 2018 It’s important for your personal brand to be prepared for the latest marketing trends online. In order to accomplish this we need to have specific systems and instructions in place. Scrum methodology and agile marketing both help you to prepare for the future and … Continue reading Use Scrum in Agile Marketing to Bring More Visibility to Your Brand →

How To Build an Automated Affiliate Marketing Machine

Affiliate Marketing

Amity Kapadia — August 16, 2018 Follow @amitykapadia — August 16, 2018 Developing measurement, management, and analytics functionality in-house for an automated affiliate marketing program is certainly possible, but it requires a laborious process that typically involves many internal departments, especially your technical development team. In addition to the internal infrastructure and tools necessary to … Continue reading How To Build an Automated Affiliate Marketing Machine →

Common Avoidable Search Engine Marketing Mistakes

Marketing Mistakes

Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes →