Tag Archives: Marketing

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows →

How to Engage Your Lead with a Strong Email Marketing Sequence

Email Marketing Metrics

Justin Wong March 1, 2021 Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. However, there is still one technique that rises above the others. Believe it or not, email marketing still has the best ROI, even beating out social media marketing. Why email … Continue reading How to Engage Your Lead with a Strong Email Marketing Sequence →

Tips for Measuring the ROI of Digital Marketing and Growing

Digital Marketing

Angela Hausman, PhD March 1, 2021 In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually a little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these … Continue reading Tips for Measuring the ROI of Digital Marketing and Growing →

Is TikTok Marketing Right for Your Brand?

TikTok

Sarah Bricker Hunt February 24, 2021 Are you thinking about expanding your social media marketing efforts to the world of TikTok? If so, you couldn’t have picked a better time. This social network only launched a few years ago, but it hit the ground running. Despite its impressive growth, however, the advertising and marketing landscape … Continue reading Is TikTok Marketing Right for Your Brand? →

5 Keys to Startup Marketing Success

Startup Marketing

Dave Wakeman February 25, 2021 Free-Photos / Pixabay I’ve been doing some advisory board work lately. This is fun because I get a chance to help root out some of the most common strategy and marketing issues before they hamstring the startup team and start them down a path that can end in a project … Continue reading 5 Keys to Startup Marketing Success →

COVID-19 Email Marketing Impact for the SaaS Industry

Email Marketing

Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry →

What Marketing Competitor Analysis Is and How to Do it

Marketing Challenges

Alex Lysak February 27, 2021 You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so … Continue reading What Marketing Competitor Analysis Is and How to Do it →

The Role Of SEO In The Modern-Day Marketing Stack

SEO Trends

The Role Of SEO In The Modern-Day Marketing Stack by Jim Yu , February 25, 2021 In an environment defined by change, marketers have accepted that monitoring and strategic pivots in line with data-driven insights are critical to staying ahead of the curve. Understanding these requirements and utilizing marketing technology correctly, to keep on top … Continue reading The Role Of SEO In The Modern-Day Marketing Stack →

SMS Marketing: Texting Your Way to Success

SMS Marketing

Nicole Kosmayer February 25, 2021 SMS marketing, or text message marketing for those born in this millennium, is something that has been around for a long time now. However, it wasn’t until recently that it surged in popularity, and in it’s success rate. Did you know that the average American looks at their phone … Continue reading SMS Marketing: Texting Your Way to Success →

Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

Email Marketing

Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails… →