95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. Chris Wood on November 14, 2024 After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers … Continue reading Marketers link AI to revenue growth and plan to increase 2025 investments
Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead. Chris Robson on November 11, 2024 We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels … Continue reading Why generational stereotypes are failing marketers and how to move past labels
November 01, 2024 Marketers in a dying internet: Why the only option is a return to simplicity With machine-generated content now cluttering the most visible online touchpoints, marketers need to change how they reach target audiences. BY Chris Gadek There’s a famous saying: “On the Internet, nobody knows you’re a dog.” The quote—taken from a New … Continue reading Marketers in a dying internet: Why the only option is a return to simplicity
Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. Nicole Greene on October 25, 2024 GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more … Continue reading A marketer’s guide to implementing generative AI
Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity. Scott Gillum on October 24, 2024 There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you … Continue reading Marketers should make time for time management
With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement. Ana Mourão on October 15, 2024 In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision. This article focuses … Continue reading Why marketers need to master capability assessment and tool procurement
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better. Kim Davis on October 8, 2024 No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% … Continue reading 50% of B2B marketers won’t reach 2024 goals
Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. Chris Wood on September 26, 2024 Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host … Continue reading Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money. Constantine von Hoffman on September 26, 2024 This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as … Continue reading Why AI’s agents and commodification are good news for marketers
Paying more attention to values and preferences could lead to more business with turned-off customers. Chris Wood on September 11, 2024 Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. … Continue reading Nearly half of US consumers feel ignored by marketers
