Tag Archives: Marketers

Research: A marketer’s guide to enterprise SEO platforms

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Amy Gesenhues on January 25, 2019 Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search … Continue reading Research: A marketer’s guide to enterprise SEO platforms →

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Website Special Guidelines

Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. Greg Sterling on January 25, 2019 at 8:41 am Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according … Continue reading Slow pages hurt conversions, but marketers aren’t in a hurry to fix them →

The Top 10 SEO Tools Marketers Want in 2019

SEO Tools

Lisa Smith — January 19, 2019 — January 19, 2019 When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and … Continue reading The Top 10 SEO Tools Marketers Want in 2019 →

3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal

Marketing Lessons

Naike Romain — January 18, 2019 — January 18, 2019 You may have noticed the news about Cheetah, the Chinese app developer, and the ad scheme to take credit for app installs that they weren’t driving. Through click-injection, they were able to collect app install bounties and potentially cheat their ad partners and Google out … Continue reading 3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal →

6 tactics for PPC marketers to save time, reduce stress and improve performance

PPC Marketing

Here’s a checklist to make sure you’re as organized as possible to start this year off on the right foot. Amy Bishop on January 15, 2019 As PPC marketers, everything we do revolves around structure and organization. Sure, there’s a huge amount of unstructured work as the result of performance trends and our analyses … Continue reading 6 tactics for PPC marketers to save time, reduce stress and improve performance →

The Marketer’s 2019 SEO Checklist

SEO Checklist

Lee Wilson — January 13, 2019 Follow @LWilson1980 — January 13, 2019 With an eventful 2018 behind us, there isn’t any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months. It’s already time to put your marketing strategies in place for the … Continue reading The Marketer’s 2019 SEO Checklist →

How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Email Marketing Mistakes

Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take →

Here’s how marketers get motivated for the new year

Marketing Guide

Analyze your numbers, goals, strategies and tactics because it’s important to document why you succeeded or failed in order to find improvements in 2019. Ryan Phelan on January 7, 2019 Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, … Continue reading Here’s how marketers get motivated for the new year →

2019 Resolution: Marketers, Stop the AI-Hype Cycle

Year Resolutions

2019 Resolution: Marketers, Stop the AI-Hype Cycle by Thomas Vincent , January 4, 2019 Innovation for innovation’s sake is one of the most pernicious issues I see in the tech world right now. Last year, venture capital investments in the AI industry skyrocketed to over $12 billion, almost half of which was invested in the … Continue reading 2019 Resolution: Marketers, Stop the AI-Hype Cycle →

It’s post-holiday return season: How marketers can make the best of it

Holiday Season

U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it →