Tag Archives: Marketers

What the US data protection law will mean for ad tech and marketers

It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. Tim Sleath on February 19, 2019 We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions … Continue reading What the US data protection law will mean for ad tech and marketers →

Facebook Click-to-Call Ads: 5 Things Marketers Need to Know

Facebook Advertisement

Owen Ray — February 15, 2019 Follow @invoca — February 15, 2019 If you’re trying to make it easy for customers to call your business, you are probably using click-to-call ads in your paid search efforts. Click-to-call ads work great because it makes it a one-click affair for mobile searchers to call your business. But … Continue reading Facebook Click-to-Call Ads: 5 Things Marketers Need to Know →

37 of the Best Google Chrome Extensions Suggested by Top Marketers

Marketing Platforms

Nico Prins — February 13, 2019 Follow @nhdprins — February 13, 2019 Google Chrome is the most popular web browser in the world. There’s a decent chance that you’re using it right now to read this article. It’s a great platform for accessing the web, and it can be made even better with the addition … Continue reading 37 of the Best Google Chrome Extensions Suggested by Top Marketers →

Cybersecurity for marketers: Teamwork is key to protect data

Marketing Strategy

Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. Sam Bocetta on February 11, 2019 There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it … Continue reading Cybersecurity for marketers: Teamwork is key to protect data →

Here’s why marketers should care about Microsoft’s Cortana

Marketing Tools

With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders. Adam Dorfman on February 6, 2019 Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products ranging from alarm clocks … Continue reading Here’s why marketers should care about Microsoft’s Cortana →

Why ARF thinks marketers should reconsider their personalization strategy

Marketing Tools

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019 At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy →

The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite

Women In Business

Bob Van Rossum — February 4, 2019 Follow @BobVR — February 4, 2019 Many employers and businesses have made great strides to promote diversity and inclusion in their organizations. In its 2019 Gender-Equality Index (GEI), Bloomberg reports on 230 companies committed to transparency in gender reporting and advancing women’s equality in the workplace – which … Continue reading The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite →

First Reddit, Now Quora For Search Marketers

Marketing Platforms

First Reddit, Now Quora For Search Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2019 First Reddit. Now Quora. Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. Quora — known as a platform for users to share ideas and ask questions to get answers — has launched Action Insights, … Continue reading First Reddit, Now Quora For Search Marketers →

Research: A marketer’s guide to enterprise SEO platforms

SEO Tools

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Amy Gesenhues on January 25, 2019 Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search … Continue reading Research: A marketer’s guide to enterprise SEO platforms →

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Website Special Guidelines

Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey. Greg Sterling on January 25, 2019 at 8:41 am Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according … Continue reading Slow pages hurt conversions, but marketers aren’t in a hurry to fix them →