When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. Ana Mourão on February 6, 2025 Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging … Continue reading 5 things marketers can do to abolish data silos
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. Constantine von Hoffman on February 6, 2025 Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers … Continue reading Smarter attribution strategies to help B2B marketers prove campaign value
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. MarTechBot on February 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Has the Super Bowl always been this important to marketers?
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
TrustInsight’s co-founder and chief data scientist explains the new Chinese AI and how it will change marketers’ jobs — for better and for worse. Constantine von Hoffman on January 28, 2025 I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big … Continue reading Chris Penn talks DeepSeek and its big impact on marketers
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon. Constantine von Hoffman on January 27, 2025 DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for … Continue reading What is DeepSeek? A boon for marketers and a threat to Big Tech
From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year. Ryan Phelan on January 24, 2025 I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use … Continue reading Why smart marketers should front-load spending in 2025
If you’re trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don’t bunt. Mike Pastore on January 23, 2025 It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. … Continue reading What can marketers learn from the Savannah Bananas?
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it’s more than a tool for cold emailers. Mike Pastore on January 22, 2025 Data enrichment provider Clay raised $ 40 million in a Series B expansion Wednesday, which gives the company a valuation of $ 1.25 billion. If data truly in … Continue reading 6 ways marketers can use Clay to enrich data and build campaigns
