If you’re trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don’t bunt. Mike Pastore on January 23, 2025 It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. … Continue reading What can marketers learn from the Savannah Bananas?
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it’s more than a tool for cold emailers. Mike Pastore on January 22, 2025 Data enrichment provider Clay raised $ 40 million in a Series B expansion Wednesday, which gives the company a valuation of $ 1.25 billion. If data truly in … Continue reading 6 ways marketers can use Clay to enrich data and build campaigns
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce. Mike Pastore on January 21, 2025 It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. … Continue reading What is Salesforce cooking up for marketers in its Spring 2025 release?
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. Scott Gillum on January 16, 2025 AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can … Continue reading Are marketers trusting AI too much? How to avoid the strategic pitfall
2025 looks to be a year when marketers’ refine trends and strategies already underway, according to a new HubSpot report. Constantine von Hoffman on January 15, 2025 Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, … Continue reading AI continues to aid marketers’ quest for authenticity: Report
Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence. Lisa Peyton on January 7, 2025 As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. I’ve been waking up at 5 a.m. for months, eagerly trying to catch up on … Continue reading The AI anxiety antidote: A self-care toolkit for marketers
Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. Kim Davis on December 20, 2024 “Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking … Continue reading What retailer marketers should be thinking about in 2025
Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency. Angelina Eng on December 16, 2024 The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 … Continue reading 5 essential priorities for marketers in 2025
New studies point to gaps stemming from marketing role and company size. And very few marketers want AI “in the driver’s seat” just yet. Chris Wood on December 13, 2024 The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two … Continue reading AI adoption gap found between executives and entry-level marketers
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. Dave Minifie on December 10, 2024 The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Google’s AI … Continue reading How marketers can succeed with generative engine optimization
