James Lovejoy November 27, 2014 Historically, brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. They’ve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits … Continue reading Uncovering The Capabilities Of Social Media Market Research
Marketing Land on November 18, 2014 Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use … Continue reading Call Analytics Platforms- New Market Intelligence Report
By Vlad Bodi, Published November 12, 2014 It’s no secret that once you’ve succeeded in one market, opening new markets does not simply mean replicating the model you’ve perfected for your current business. Expanding in new markets is expensive, therefore before investing time and money it is important to consider the options. Over the past years your … Continue reading Could Inbound Marketing Support You In New Market Expansion?
By Ivana Taylor, Published October 17, 2014 Some people are sticklers for eating local or organic, I happen to be a stickler for BUYING local and supporting the other small businesses in my town. As I was running errands around town, I noticed that a lot of my shopping compatriots were WOMEN. Let’s see, I … Continue reading How To Market To Women
Get To Know: Avon CMO Patricia Perez-Ayala Amy Gesenhues on October 1, 2014 With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala serves as Avon’s Senior Vice President, Chief Marketing Officer, and Global Brand and Category President. Perez-Ayala began her career in 1983 … Continue reading How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence
Did you know that some of the most successful businesses started small in a garage? In fact, giants like Amazon and Apple were started in single-car garages and grew to become the largest in their industries because their owners chose the right types of marketing. As a small business owner, you know how difficult it … Continue reading 5 Simple and Fresh Ways to Market Your Small Business
Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision … Continue reading How to Market to Your Audience Influencers
Equipping your sales reps with the latest and greatest updated version of your B2B sales app as quickly as possible is a top priority for a mobile business strategy. However, if not done carefully, it can also cause serious problems your company might struggle recovering from. B2B sales apps are a great way to show … Continue reading Pushing Your B2B Sales App Updates to Market: When is Fast Too Fast?
In a post I wrote more than a year ago, I explained that one of the core values of social media is to monitor the conversations on the social web for market intelligence. The information that you find can be very valuable because it will provide you with discoveries and insights that will help you … Continue reading Monitoring social media for market intelligence: beyond getting started
In the developing economy, the advertisements through the internet are being seen as a potential weapon to increase sales. Different companies are adopting this strategy with increasing vigor. To get into the internet domain is quite easy. But the buck doesn’t stop here. People are required to see these advertisements. The people who are supposed … Continue reading Working agenda of online marketing is based on market trends
