by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket
Tag Archives: March
Lesson Learned from March Madness: I’m Not Ready To Be A CFO (DD)
Nicholas MukharMarch 26, 2015 The sports writing opportunities on the Addicted to Adaptive blog are few and far between, but I’ve had this NCAA basketball tournament circled on my blogging calendar for quite some time. Not since Tom Peff asked finance departments to choose a World Cup team that best represented their own professional style … Continue reading Lesson Learned from March Madness: I’m Not Ready To Be A CFO (DD)
March Madness And Digital Marketing (Infographic)
Eric HammisMarch 19, 2015 When you hear the term March Madness, you probably instantly think of basketball. When marketers hear the term March Madness, they instantly think of the word opportunity. Every year, when March rolls around, college basketball players from around the country lace up their shoes and gear up for another run at … Continue reading March Madness And Digital Marketing (Infographic)
Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
SEO: Getting More from Google’s Keyword Planner
Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want. Google AdWords Keyword Planner opens that window for us. It is free, open to everyone with a Google account, and it’s tied to the largest direct source of search data — … Continue reading SEO: Getting More from Google’s Keyword Planner
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