Tag Archives: Managers

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters

The top 4 data issues campaign managers face and how to solve them

Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021   Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them

Time Management for Managers – Tips For Working During the Pandemic and Beyond

Blaine Bagley September 27, 2021 When new team leads are promoted, I interview them to discuss the challenges of being a leader. I usually mention something a mentor told me long ago about success in life and the workplace — focus on these three traits: be honest, hard-working and smart. These principles are a simple … Continue reading Time Management for Managers – Tips For Working During the Pandemic and Beyond

5 Ways for Managers to Set New Remote Employees Up for Success

Laura Spawn September 1, 2021 In the era of COVID-19, the ability to successfully manage remote employees has quickly become a required skill for team leaders, managers, and business owners—and even as the pandemic winds down in some areas, it’s clear that remote and hybrid work arrangements are here to stay. In fact, 46% of … Continue reading 5 Ways for Managers to Set New Remote Employees Up for Success

How to Improve Product Adoption: Proven Strategies for Product Managers

Madeleine Wilson July 26, 2021 Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product … Continue reading How to Improve Product Adoption: Proven Strategies for Product Managers

Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Plus, big chains with localized strategies Kim Davis on April 26, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief