Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide
Tag Archives: Managers
HubSpot’s February 2023 releases: The manager’s guide
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more. Jen Bergren on March 27, 2023 Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to … Continue reading HubSpot’s February 2023 releases: The manager’s guide
HubSpot’s January 2023 releases: The manager’s guide
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more. Jen Bergren on February 24, 2023 Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: … Continue reading HubSpot’s January 2023 releases: The manager’s guide
HubSpot’s December releases: A manager’s guide
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more. Jen Bergren on January 25, 2023 Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below. HubSpot Reporting now supports customizable fiscal years, dashboard property … Continue reading HubSpot’s December releases: A manager’s guide
Managers have productivity paranoia. Here are 5 steps to better align your team
By Vetri Vellore January 19, 2023 A new year means new personal and professional goals. 2023 is here, and it’s a natural time to reflect on what defines you as a leader—what’s working and what’s not. The best gift you can give your business and team as we move into 2023 is clarity on … Continue reading Managers have productivity paranoia. Here are 5 steps to better align your team
How Gen Z social media managers became the new CMOs
By Sarah Lynch January 07, 2023 There was an owl in the room. Zaria Parvez entered Duolingo’s Pittsburgh headquarters for the first time in September 2021 and spotted a human-size green and orange owl costume slumped on an empty table. Before the pandemic, this mascot had only been trotted out to promote the language … Continue reading How Gen Z social media managers became the new CMOs
This is how managers can help employees cope with trauma after layoffs
By Puneet Sandhu December 11, 2022 It is impossible to scroll through LinkedIn these days without finding at least a few posts from people sharing that they were laid off: estimates suggest that nearly 88,000 people have been let go in recent weeks—and that’s just in the U.S. While the scale of these layoffs … Continue reading This is how managers can help employees cope with trauma after layoffs
HubSpot’s November releases: A manager’s guide
You can now engage with customers where they are with HubSpot’s WhatsApp integration and protect your marketing email process with Approvals. Jen Bergren on December 14, 2022 The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented … Continue reading HubSpot’s November releases: A manager’s guide
HubSpot’s October releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more. Jen Bergren on November 17, 2022 Customer journey analytics, which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. The ability to customize lifecycle stages and goals for business-specific success … Continue reading HubSpot’s October releases: A manager’s guide
A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work
By Shalene Gupta October 12, 2022 Gen Z is still young, but this demographic cohort has already weathered a global pandemic, rampant inflation, and the ever-present rise of climate change. The oldest among them have had to enter their first jobs while the world was adjusting to remote work and the ramifications of COVID-19, … Continue reading A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work