Tag Archives: Manage

How To Effectively Manage An Affiliate Program

Robert GlazerJanuary 2, 2015 Many CMOs in charge of affiliate management aren’t entirely sure what they need to run a successful program. In the best-case scenario, their programs don’t reach their full potential. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed. … Continue reading How To Effectively Manage An Affiliate Program