Karthik Kripapuri — April 30, 2020 We’re washing our hands. We’re avoiding large gatherings. For those of us lucky enough to be able to work remotely, we’re asking our teams to stay home while continuing to support and run our businesses as best as we can. But how else are we giving back in a … Continue reading Making a Difference in a Time of Uncertainty
Allison Hall — April 10, 2020 Video marketing can take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, video can be an even stronger medium to attract attention to your large or small business than images or … Continue reading How to Double the Audience of Your Video by Making it Mobile-Friendly
Deborah Holstein — April 3, 2020 “Teamwork makes the dream work!” We’ve heard this phrase (ad nauseam) so it can be received with a covert, cynical eye roll because we all know just how difficult it is working on teams. One of the most important teams in any organization is the one charged with creating … Continue reading Leaders, Help Your Team Avoid Making Bad Decisions
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments. Jim Yu on April 3, 2020 I’ve long been an advocate of balance and alignment within the Golden Triangle framework – people, process and technology – as prerequisites to the success of any business solution or strategy. Today I … Continue reading Making the most of your martech by better managing stakeholders
Lauren Snyder — March 12, 2020 With over 2.50 billion active users on Facebook, it’s safe to say that it’s the most popular social media platform for personal and business use. With that many users, mistakes are bound to happen. This blog will break down four top mistakes that business owners make and what can … Continue reading 4 Facebook Mistakes You Need to Stop Making
Laura Krajewski — March 6, 2020 Imagine this: It’s your first day at a new job. You’ve got some butterflies in your stomach, enter the office building, and… there’s no one to greet you. You ask the receptionist where you’re supposed to go, and it’s evident he didn’t even know you were starting today. No … Continue reading Making a Good First Impression: The Dos and Don’ts of Crafting an Onboarding Plan for New Hires in Your Contact Center
Laura Donovan — February 20, 2020 geralt / Pixabay Back in 2009 we put our first client on Facebook. We were handling the online advertising for a home inspection company and heard about Facebook Business Pages and put him up, free of charge, to see what would happen. These were the early days of Social … Continue reading The 4 Mistakes You are Making with Social Marketing
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Daniel Burrus — January 17, 2020 One of the central principles of the Anticipatory Organization Model is to move beyond the idea of mere competition. By that, I mean going past the idea of measuring your organization’s success and performance against others. Instead, set your own standards through transformational planning and ongoing innovation. In so … Continue reading Making Risk Management Less Risky with Anticipation
Ed Muzio — January 16, 2020 One of my favorite questions to ask during my keynotes is, “what’s management for?” It sounds like a simple rhetorical question, but I don’t ask it rhetorically. I let people discuss it and often ask what they concluded. (Try it now, before you read further. What’s management for? Why … Continue reading Quit Making Sure and Start Making Decisions
