Tag Archives: major

Cross-Selling Comes With Major Challenges: Here’s How Interactive Assessments Can Help

Cross-Selling

Jarrell Chalmers July 16, 2021 Cross-selling allows account managers to use existing account resources to generate new sales. With no additional expenses, cross-selling sources additional qualified sales opportunities, driving revenue and scaling a business’s practices. However, cross-selling can be challenging. The opportunities it presents come with certain risks that account managers should know how to … Continue reading Cross-Selling Comes With Major Challenges: Here’s How Interactive Assessments Can Help →

2 Major Changes with Google Analytics 4 & Why You Should Install It

Google Analytics

Isaiah Stone June 9, 2021 You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version … Continue reading 2 Major Changes with Google Analytics 4 & Why You Should Install It →

Sonic Branding Tips for the 4 Major Social Media Platforms

Social Media Platforms

David Ciccarelli March 22, 2021 When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. According to The CMO Survey, social media spending accounted for about 23% of marketing budgets in June 2020 — a 74% increase from February. This … Continue reading Sonic Branding Tips for the 4 Major Social Media Platforms →

3 Major Reasons Why Networking Is Essential For Professional Success

Professional Services

Paul Keijzer October 29, 2020 While majority of people recognise that networking is beneficial to their career, most of them resort to it when it comes to job hunting – disregarding the fact that connecting with other professionals can help with every aspect of their career development. Rather than reaching out to other professionals only … Continue reading 3 Major Reasons Why Networking Is Essential For Professional Success →

Using HR Analytics to Predict Major Trends and Opportunities

Human Resources

Hachem Ramki October 21, 2020 However skeptical a reader might be regarding the term ‘prediction’, there are ways to leverage data to define trends. In most aspects of our daily life, consumer behavior can be anticipated. It’s the result of an in-depth analysis that follows a thought pattern, analyzes past behavior, and establishes the various … Continue reading Using HR Analytics to Predict Major Trends and Opportunities →

3 Major E-Commerce Trends That Will Get Bigger in 2020

eCommerce Trends

Alon Ghelber July 26, 2020 Although the world is reeling amidst the pandemic known as Covid-19, people are spending vast amounts of time in their homes. While stuck at home, there are few brick-and-mortar retail locations to shop, leading consumers to their digital devices for essentials, and stipend splurges. This year will be a defining … Continue reading 3 Major E-Commerce Trends That Will Get Bigger in 2020 →

Why the retailers closing stores probably won’t see a major e-commerce uptick

Retail Industry

There’s an underappreciated relationship between online and offline retail. Greg Sterling on January 15, 2020 According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total … Continue reading Why the retailers closing stores probably won’t see a major e-commerce uptick →

In-App Fraud, Targeting Present Major Challenges For Holiday Season

Holiday Season

In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season →

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