Tag Archives: Magic

Don’t fall for the ‘magic keyword’ trap on Amazon

By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019   For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon

Disney’s Smart Light Innovations: Adding New Magic To Marketing

by Chase Martin, June 29, 2016, 8:10 AM Smart lights can communicate with each other, potentially opening a new door to marketing. That’s the essence of smart light innovations Disney Research just showed at an international conference on sensors and networks in London. The new method of connecting devices in the Internet of Things uses … Continue reading Disney’s Smart Light Innovations: Adding New Magic To Marketing