Meta Magic: How Title Tags & Descriptions Help Drive Search Success Ruud Hein | March 7th, 2024 Meta tags, especially the <title> tag and meta descriptions, are an important component of on-page optimization, albeit in different ways. The <title> tag is a heavyweight contender in SEO for a couple of reasons: search engines … Continue reading Meta Magic: How Title Tags & Descriptions Help Drive Search Success
By Yasmin Gagne July 30, 2023 Few cultural forces have shaped the way we interact online more than Black Twitter (I will not use Twitter’s new name, X, for the remainder of this article). The term refers to a loosely connected group of Black users whose interactions and conversations often become trending activity, partly … Continue reading Twitter alternative Spill aims to recreate the magic of Black Twitter in a safe space
How CTV supercharges existing marketing efforts across the advertising board. MNTN on July 18, 2023 ’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, … Continue reading The omnichannel magic of connected TV by MNTN
Q&A: Clean Rooms Aren’t A Magic Solution For Addressability by Karlene Lukovitz @KLmarketdaily, June 29, 2023 There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, identity and addressability at multinational mobile advertising … Continue reading Q&A: Clean Rooms Aren’t A Magic Solution For Addressability
Devindra Hardawar @devindra Magic Leap’s glasses were supposed to lead us into the augmented reality era, a world beyond screens where we could interact with digital objects as if they were standing right next to us. Too bad they failed spectacularly. By early 2020, the company had raised nearly $2 billion. But aside from … Continue reading Meta reportedly wants to license Magic Leap’s AR technology
Jessica Mehring June 4, 2021 The other day when I was talking with a colleague, she mentioned an incident that happened back in her consulting days. She was presenting a workshop to a group of young developers, and one of the men rattled off a response dripping with industry jargon. My (very smart and tech … Continue reading The Magic of Using the Right Language
Shep Hyken — November 11, 2019 Follow @Hyken What I’m about to share with you is a simple question to ask your customers—and even your employees—that will help you meet, and even exceed their expectations. This question is about success, for both you and your customers. First, a little background. I’ve been a part of … Continue reading The Magic Question
By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is nearly impossible. Andrew Waber on August 2, 2019 For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, … Continue reading Don’t fall for the ‘magic keyword’ trap on Amazon
Conor Bond — December 5, 2018 — December 5, 2018 The term “animal spirits” brings a few things to mind. It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the whiskey brand Kyle hopes to launch … Continue reading 6 Ways to Capture the Magic of Hyperbolic Discounting
Elliot Begoun — November 30, 2018 Follow @intertwinegroup — November 30, 2018 I wrote this article a little over a year ago. However, a recent conversation made me think of it and the power of deeply understanding what’s in it for the buyer. Not the consumer, but the person making the decision whether to purchase … Continue reading A Reminder of The Magic of Buyer Empathy
