Kyle Jasinski December 2, 2014 In my experience, “If it isn’t broken, why fix it?” is the common train of thought that is shared between business owners in regards to their technology. I understand that decision-makers typically have countless other resources to manage and cannot be reasonably expected to stay up-to-date on the changing … Continue reading First-Hand Look: Top 7 Tech Mistakes Made By Small Businesses
Michelle McIntyre December 2, 2014 Naming start-ups can be fun. When I advise clients on name ideas, I just let them know what sounds good and what makes sense based on their target market and growth plans. However, the biggest mistake they make is naming for the present and not for their business climate … Continue reading 8 Notorious Mistakes Made in Naming Start-ups
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
By Amanda Clark, Published October 18, 2014 A deli-pizzeria is down the street from me, meaning I’m usually found there when I am hungry and have an empty fridge. Is it great food? Not particularly, but it’s consistent and convenient. The other day, though, I got to talking with the owner and he asked what … Continue reading Why a Single Yelp Review Made a Big Difference
By Amy Neeley, Published October 16, 2014 Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be … Continue reading Holiday Email Marketing Made Easy: 9 Emails You Can Use
