Tag Archives: Loyalty

Creating Dynamic Loyalty Programs That Inspire Passion

Creating Dynamic Loyalty Programs That Inspire Passion by Scott Weller , January 14, 2022 Buy three coffees, get one free! 20% off on Tuesdays! Marketers too often rely on transactional offers alone, underestimating the value that loyalty programs can provide. While the transactional strategy can convert top-of-funnel sales near term, it doesn’t inspire long-term customer … Continue reading Creating Dynamic Loyalty Programs That Inspire Passion →

Create Loyalty With Connected Experiences

Loyalty Programs

Create Loyalty With Connected Experiences by Sean Eidson , November 29, 2021 In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty and brand fidelity. Brand fidelity essentially translates to the strength of the … Continue reading Create Loyalty With Connected Experiences →

What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty

Referral Marketing

Andres Muñoz September 20, 2021 92% of consumers trust word of mouth over any other form of advertising, making referral marketing one of the most powerful word of mouth marketing tools. Referral marketing is a strategy that is becoming increasingly popular nowadays. And that’s because there are countless statistics that show how effective it is. … Continue reading What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty →

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

Social Media Marketing

Tom Whatley September 13, 2021 Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. … Continue reading Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness →

Brand Loyalty Is On Its Way Out. Now What?

Loyalty Programs

Brand Loyalty Is On Its Way Out. Now What? by Allison McMenimen Bakken , March 12, 2021 It’s well documented that consumers have shifted buying behaviors in order to balance convenience and availability against perceived value. The shift to digital was one way to safely fulfill these needs, opening up a sea of possibilities … Continue reading Brand Loyalty Is On Its Way Out. Now What? →

Loyalty Emails – The Complete Guide

Loyalty Programs

Tamas Oszi September 8, 2020 Email communication is a tried and tested way to stay in touch with your customers. This is especially true for loyalty programs: keeping members in the loop regarding their progress, benefits, and reward prospects ensure both high engagement and high purchase frequency, as people won’t sit on their points. The … Continue reading Loyalty Emails – The Complete Guide →

Why Team Collaboration is the Key to Customer Loyalty

Team Management

Raul Galera August 21, 2020 Team collaboration serves customers holistically. So customers become loyal. Businesses that get it will enjoy loyal customers while others struggle. In one study, 86 percent of business executives said that lack of collaboration or poor communication causes workplace failure. Employees agree more. In that study, 97 percent of employees say … Continue reading Why Team Collaboration is the Key to Customer Loyalty →

5 Amazing Sales Follow-up Emails that Boost Customer Loyalty

Loyalty Programs

Syed Balkhi June 17, 2020 Do you want to learn how to turn your customers into lifelong supporters? Do you want to learn how to build solid customer relationships with them outside of the sales cycle, so they keep coming back to you whenever they want to buy? Enter the sales follow-up email. A well-crafted … Continue reading 5 Amazing Sales Follow-up Emails that Boost Customer Loyalty →

The 5 Strategies You Need Now to Increase Post-COVID-19 Employee Loyalty

Employee Motivation

Jolene Risch — April 10, 2020 There’s no sugar-coating it. Your employees are scared, and since we’re being 100% honest, you’re scared too. The world changed in a matter of days, and with the state of the world in question, employees are looking to companies for some semblance of support or security. While you can’t … Continue reading The 5 Strategies You Need Now to Increase Post-COVID-19 Employee Loyalty →