Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]
Tag Archives: Loyalty
The Three Keys to True Customer Loyalty
Building a loyal customer base is an essential part of growing a business. Applying the Pareto principal – that 80 per cent of revenue comes from 20 per cent of customers – highlights this. Every customer that doesn’t defect to a rival is one fewer that you have to go out and win back. So … Continue reading The Three Keys to True Customer Loyalty
Automating Customer Loyalty Programs using GetResponse
GetResponse Releases Whitepaper on Automating Customer Loyalty Programs Includes Email Marketing Techniques That Build Customer Relationships and Close Profitable Sales GetResponse, the leading email marketing provider, recently released a succession of new enhancements designed to give businesses of any size a competitive edge. In a new whitepaper, key members of the GetResponse team explain the … Continue reading Automating Customer Loyalty Programs using GetResponse
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