Tag Archives: Loss

Ad industry steps up to meet signal loss, privacy challenges: IAB

Advertisement Industry

The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB →

Why and how to use loss aversion in email marketing (plus 4 examples)

Email Marketing

Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Kath Pay on January 23, 2023 As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns … Continue reading Why and how to use loss aversion in email marketing (plus 4 examples) →

The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Retail Industry

Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts →

How Your HR Department Can Improve Information Security and Prevent Data Loss

Human Resources

Ray Costello — October 27, 2018 — October 27, 2018 In an era where cybersecurity regularly makes the headlines and data is increasingly valuable, it’s often IT professionals who take the spotlight. While tech pros are certainly critical to information security safeguards, they aren’t alone. Your HR department can and should play an important role … Continue reading How Your HR Department Can Improve Information Security and Prevent Data Loss →

Does your marketing suffer from memory loss when customers switch devices?

Marketing Guide

The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016   With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices? →

3 Keys to Succeeding as a Loss Prevention Professional

Professional Services

by Madeline Boehmer April 13, 2016 Follow @madelineboehmerApril 13, 2016 Loss prevention professionals are often put in a difficult position. Appointed to protect everything from company assets to consumer data, your objectives may seem at odds with the goals of your colleagues in other departments, particularly marketing Maybe change to “sales” or “ecommerce” or just … Continue reading 3 Keys to Succeeding as a Loss Prevention Professional →

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