The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016 With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices?
by Madeline Boehmer April 13, 2016 Follow @madelineboehmerApril 13, 2016 Loss prevention professionals are often put in a difficult position. Appointed to protect everything from company assets to consumer data, your objectives may seem at odds with the goals of your colleagues in other departments, particularly marketing Maybe change to “sales” or “ecommerce” or just … Continue reading 3 Keys to Succeeding as a Loss Prevention Professional
Denise O’BerryAugust 5, 2015 We’re in the middle of the Baby Boomer exodus from the workforce that won’t stop anytime soon. That means there’s still time to capture the knowledge of those experienced team members before they leave. When the oldest of the Baby Boomers, the largest generation of Americans born in US history, started … Continue reading Protect Your Team From Knowledge Asset Loss