Consumers Lose Loyalty When Brands Make Mistakes by Laurie Sullivan @lauriesullivan, April 2, 2018 Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of … Continue reading Consumers Lose Loyalty When Brands Make Mistakes
Shannon Eckroth — March 19, 2018 Follow @ShannonEckroth — March 19, 2018 A few years ago when you started your MSP, you set yourself up on all of the popular social media platforms in good faith that you’d figure it all out someday… but so far, “someday” hasn’t happened. Since setting those profiles up, you’ve … Continue reading Social Media: Use It Or Lose It!
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017 On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer
Karen Cordaway — September 7, 2017 — September 7, 2017 FotografieLink / Pixabay In our noisy world of turbocharged feelings that often get smattered all over social media, it’s easy to get drenched with people’s high octane emotions and feel the need to do the same. For every mood, there’s a status update to explain … Continue reading 3 Ways You Can Lose Money on Social Media
Virginia Franco — February 27, 2017 Follow @VAFrancoResumes— February 27, 2017 The headline section LinkedIn is the second most widely-read section on your profile. Whenever I’m conducting a resume consultation, I advise my clients that if you don’t hook your reader with a persuasive summary section, chances are he or she will not be compelled … Continue reading Don’t Lose Profile Views by Skimping on this Most Commonly-Read LinkedIn Section
By Danny Hall February 20th, 2017 Advertisements Can Drive Away Visitors And Cannibalize Your Business Placing adverts on the sidebar of your blog seems a good way to earn some extra pounds. But the disadvantages can outweigh the advantages. We all know that the key to a successful SEO campaign is relevant authoritative content, and … Continue reading How Monetizing Your Blog Could Lose You Business
Michael Pendreigh — January 20, 2017 — January 20, 2017 Mobile optimized web sites are essential to succeeding as an online brand. The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our evident obsession with mobile devices. We compartmentalize our issues, goals, and desires with … Continue reading Non-Mobile Optimized Websites Lose Online Customers
Nick Hedges — December 15, 2016 Follow @Nick_Hedges— December 15, 2016 The popular HBO series Game of Thrones has taken viewers by storm, quickly making its way to the top of the charts during its first season and beyond. Given the popularity of the show, we decided to take a look at some lessons that … Continue reading When You Play the Game of Sales You Either Win or Lose [Infographic]
by James Walsh July 19, 2016July 19, 2016 Game of Thrones season 6 just came to a literal explosive end. We’re still trying to unpack all the new alliances, foreshadowed threats, and brutal endings for dozens of characters (the writers really don’t pull their punches). As the initial shock wears off, we’ve thought about how … Continue reading How Recruitment Strategies Will Win or Lose the Game of Thrones
by James Potter July 7, 2016 Follow @thelinkedinmanJuly 7, 2016 The other day, I was meeting a client for coffee, and he seemed very excited. You’ll never guess how many new contacts I got this week, he said. 72! In a single week! Well, that might sound impressive, but is it really? When I asked … Continue reading Why Connecting With Everyone May Cause You to Lose Out
