Scott Barnett — May 10, 2017 Follow @scottabarnett— May 10, 2017 If you were going to build a local news site from the ground up today, knowing nothing about how newspapers made money in the past, how would you do it? I started thinking about this earlier this year when I read this excellent post … Continue reading How To Build A Next Generation Local News Site
By Bernadette Coleman April 25th, 2017 Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a … Continue reading What Local Businesses Must Know About Local Search – Right Now!
By Joe Cox May 3rd, 2017 Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often carry a lot more intent and can deliver traffic to … Continue reading How To Do Local SEO Keyword Research
By Joe Cox May 3rd, 2017 Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often carry a lot more intent and can deliver traffic to your … Continue reading How To Do Local SEO Keyword Research
Brad Keys — May 1, 2017 — May 1, 2017 Online reviews have become one of the most powerful tools for local SEO over the past few years. With the changes made to how we shop for things and browse the growing list of local businesses over the last decade or so, more people than … Continue reading The Power of Reviews for Local SEO
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. Brian Smith on May 1, 2017 We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover … Continue reading The future of local discovery
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Conrad Saam on April 26, 2017 Google seems to be making moves to use the … Continue reading Local search update: ‘Best’ filter invading the local pack
By Bernadette Coleman April 25th, 2017 Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a … Continue reading What Local Businesses Must Know About Local Search – Right Now!
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Megan Hannay on April 21, 2017 In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for … Continue reading Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
By Aleh Barysevich April 18th, 2017 These days, when the results are being carefully tailored for each searcher, ranking locally is crucial for a local business to succeed and grow. However, the road to success can be thorny, as local SEO is becoming more and more competitive nowadays and presupposes lots of little things to improve … Continue reading How To Do Local SEO On The Neighborhood Level
