Tag Archives: Live

This narrative-driven party, hosted by the founder of Minecraft, could be the future of live events

By Jeff Beer July 14, 2022 OK, picture this: A group from the future travels back in time to save the souls of the human race from being imprisoned in a future blockchain hellscape. They need to get people out of this dimension to achieve Soulvation. No, it’s not the synopsis of a forthcoming James … Continue reading This narrative-driven party, hosted by the founder of Minecraft, could be the future of live events →

Are you wealthy? Here’s how much money Americans say they need to live comfortably

By Sam Becker   May 18, 2022 The pandemic was a catalyst for all types of change, and that includes how comfortable many Americans are with their nest eggs. Americans say they need an average net worth of $774,000 to be “financially comfortable,” and an average net worth of $2.2 million to be “wealthy,” according … Continue reading Are you wealthy? Here’s how much money Americans say they need to live comfortably →

What you need to know from Google Marketing Live

Here’s a recap of the marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts and more. Greg Finn on May 25, 2022 Here’s everything marketers and advertisers need to know from (May 29, 2022)’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. … Continue reading What you need to know from Google Marketing Live →

How Public.com used personalized cross-channel engagement to double attendance at live events

Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events →

IAS Adds Live Quality Measurement For CTV Campaigns

IAS Adds Live Quality Measurement For CTV Campaigns by Karlene Lukovitz  @KLmarketdaily, January 28, 2022 Integral Ad Science (IAS) has expanded its IAS Signal reporting platform and integrated a new connected TV (CTV) dashboard that delivers live insights on media quality. The reporting platform now enables media quality measurement for campaigns with CTV data based … Continue reading IAS Adds Live Quality Measurement For CTV Campaigns →

The future of marketing starts now. Join Zeta Live November 16-17th, 2021

Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Zeta Global on November 10, 2021   Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Sessions will explore the intersection of marketing, innovation, creativity, … Continue reading The future of marketing starts now. Join Zeta Live November 16-17th, 2021 →