Natalia Yakavenka — November 7, 2016 — November 7, 2016 Each time you update your app or submit a new app to the App Store, you need to decide on the most effective store listing. But how does one decide? There are a few options: you can either rely on intuition, obtain an ASO consultation, … Continue reading Dos and Don’ts when Running A/B Tests on Your Store Listings
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. Brian Smith on September 19, 2016 When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and … Continue reading How to manage local listings for enterprise brands
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere. Joy Hawkins on July 15, 2016 Recently, a dermatologist in Hollywood, … Continue reading Why you cannot ignore practitioner listings on Google My Business (case study)
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. Lydia Jorden on February 29, 2016 at 12:45 pm Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update … Continue reading Prioritizing Local Search Profile Listings: 2 Methods
by Andre W. Klein January 26, 2016 Follow @akleines2January 26, 2016 Local business listings are a great way to market your company and get the word out about who you are and what you do. However, if you don’t have any positive reviews within those local business listings they can do more harm than good. … Continue reading 10 Ways to get Positive Reviews on Your Local Business Listings
Dina ElyJuly 13, 2015 I recently had the “pleasure” of having to update approximately 60 business local listings for a client across the Google and Yahoo local business networks, and what I experienced working with both companies on this was an eye-opener. In the end, I think I’ve figured out why Google will always trump … Continue reading Google vs. Yahoo: The Local Listings Battle
by Joe Cox February 25th, 2015 Joe Cox Joe is Head of Content for British digital marketing agency, Bespoke Digital. He has written extensively on SEO, digital marketing and social media (amongst other things). For a long time directories occupied an important role in the evolution of the web. Before Google and complex search … Continue reading Understanding Directory Listings: Use Cases & Safety
Police riot gear. Welders. Inflatable animal toys. By Ainsley O’Connell Even after its record-setting $25 billion IPO on the New York Stock Exchange, Chinese conglomerate Alibaba Group remains something of an enigma to many Americans. With a broad portfolio of online properties that range from eBay-style e-commerce to tech-enabled financial services, it’s hard to define … Continue reading Inside The Strange And Disturbing Listings On Alibaba.com
Knowing the psychological profile of women your brand targets with search optimization and paid search ads will produce better insight into the technology that will capture her attention, and help identify the message that resonates most. Some 74% of women calling themselves tech savvy say technology remains important, but only 20% are the first to … Continue reading The Psychological Makeup of Women You Target With Search Ads, Organic Listings
