Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management
Rick Lepsinger — September 18, 2018 Follow @onpoint_llc — September 18, 2018 PublicDomainPictures / Pixabay While it may seem like common sense to point out that listening skills are important in the workplace, many leaders do not make enough of an effort to use their active listening skills. According to some studies, the average manager … Continue reading Ways Active Listening Can Improve Your Leadership
Anna Bredava — September 3, 2018 Follow @anna_bredava — September 3, 2018 Who cares about social media listening in 2018? Well, just about everyone. A couple of years ago, businesses considered social media to be a fad. Now, with over 70% of small businesses using social media, the situation is completely different. Monitoring social media … Continue reading 5 of the Best Social Listening Tools in 2018
Ray Manley — August 22, 2018 Follow @rbmanley — August 22, 2018 Overhead is the business version of cancer. If not treated aggressively, it will overtake the healthy, productive life of your business. If you have a bigger business, your accountant can tell you exactly how much you’re spending on overhead. If you’re a freelancer … Continue reading How to Conquer Social Listening With One Free Applet
The Rise Of Voice: Are Marketers Listening? by Jennifer Kyriakakis , Columnist, May 24, 2018 Customer experience is undergoing a massive shift — similar to how smartphones took hold ten years ago. At that time, if your brand didn’t have a mobile strategy it’s likely you didn’t survive. Today, we’re on the precipice of the … Continue reading The Rise Of Voice: Are Marketers Listening?
Brooke B. Sellas — November 24, 2017 Follow @madSMscientist — November 24, 2017 Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to uncover and decode your brand mentions (and join the conversation). Get … Continue reading How To Use Social Listening To Leverage Customer Conversations
Patrick Whatman — October 17, 2017 Follow @mrwhatman — October 17, 2017 We all have that friend who refused to join Twitter, doesn’t update LinkedIn, and deleted their Facebook account. They’ve decided that social media just isn’t for them, and they don’t care that the rest of the world doesn’t agree. They’re not listening. That’s … Continue reading A Beginner’s Guide to Social Listening
Kasia Perzyńska — June 17, 2017 — June 17, 2017 Social media monitoring means tuning in every day and carefully listening to what people say, anywhere online, about a person, brand and products. Social media monitoring also refers to tracking various conversations around topics and keywords of your interest. The web is like the ocean; … Continue reading Social Media Monitoring vs. Social Listening
David Richeson — April 21, 2017 Follow @dricheson— April 21, 2017 Opinion: With a text-based analytics mindset, you can free yourself from the optimization hamster wheel Sigmund Freud once wrote, “Dreams are the royal road to the unconscious.” If he were alive today, he might say the same of our social media posts. Through language, … Continue reading 2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game
Sahail Ashraf — April 17, 2017 Follow @Talcontent— April 17, 2017 There is a lot to be said for social listening. If you’re a digital agency you’re probably doing a lot of the below already. But it pays off to have a refresh. If your work has many of these aspects in place for clients, … Continue reading Social Listening And How You Can (Effortlessly) Master It
