Jock Breitwieser — March 30, 2020 Social buying is not only a hot topic. It’s also the future of commerce. More than 74% of shoppers rely on social media when making purchasing decisions. This is in big part due to the democratic nature of social networks and unbiased reviews from users and social influencers. Equally … Continue reading Social Listening: The First Step to Social Selling
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019 B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
Deb Dey — October 2, 2019 Businesses usually discuss social media in the context of its ability to connect you with an audience and allow you to push out content related to your business. But another important factor of social media is its ability to let you listen, in a fairly unobtrusive way, to what … Continue reading What is Social Listening and What Can It Do For a Business?
Chris Christoff — June 24, 2019 Follow @chriscct7 — June 24, 2019 Social media is now more than a place where people get together and share cute cat videos. In fact, entrepreneurs and business owners are using social platforms as a way to stay in touch with their customers. If you want to be successful, … Continue reading How to Use Social Listening for a Superior UX
Shreesha Ramdas — June 13, 2019 Follow @shreesha — June 13, 2019 Entrepreneurs are often advised to listen to customers, even more so than to their investors, their gut, or their team. After all, customers are the most important component of a successful entrepreneurial business, besting technology, engineering, a great idea, or the ineffable perseverance … Continue reading Why Entrepreneurs Need to Keep Listening to Customers After Initial Success
Chris Christoff — June 4, 2019 Follow @chriscct7 — June 4, 2019 Digital marketing is the best way for business owners to reach their target audience, regardless of their customer’s age and location. If you’re trying to improve your lead generation efforts, develop a new product, or looking to retain current customers, social listening is … Continue reading How to Use Social Listening to Increase Sales
Garry Grant — May 14, 2019 Follow @seoinc — May 14, 2019 What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you’ll see on your social media channels because people will speak to you and about you there. But, a lot could … Continue reading What is Social Listening? How it Helps Your SEO
Brooke Bayer — November 30, 2018 — November 30, 2018 Let’s start with the definition, as defined by SproutSocial: Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences. So, why is social listening an important … Continue reading What Is Social Listening and Why Is It Important?
Judi Friedman — November 19, 2018 — November 19, 2018 I’ve said it before, but I’ll reiterate: “Influencers” are people living among us who love to share ideas with others. Period. That’s it. They don’t have to be famous. They don’t even have to own a computer. Whether they’re online doesn’t matter much at all. … Continue reading The People You Should Be Listening to Are Not Online
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2019. In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring … Continue reading 6 of the best social listening tools for 2019
