Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links. Ian Bowden on October 6, 2016 Prior to the recent arrival of Penguin 4.0, it … Continue reading Give Google a break: Tackling paid links is harder than you may think
3 Surprising Lessons From Building 26,000 Links By: Kelsey Libert September 27th, 2016 The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement … Continue reading Learnings From 31,000 Media Mentions And 26,000 Links
by Lindsay KavanaghSeptember 8, 2016 If you’re an SEO that stays on top of the news and update, you would have heard this back in 2015. Today on the Google Webmaster Blog, Google made a reminder about their policies on widget links. If you are unfamiliar with a widget, it is a small application that … Continue reading Friendly Reminder: Google Now Penalizing Widget Links
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. Jayson DeMers on August 12, 2016 It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link … Continue reading Why links are still the core authority signal in Google’s algorithm
by Jacob Maslow July 30, 2016 Follow @jakemaslowJuly 30, 2016 Your website was doing good, you hired a low-cost SEO expert and the next thing you know, all of your rankings are plummeting before your eyes. Sales start to dry up, and the guy you hired is no longer answering phone calls or emails. Don’t … Continue reading Bad Links and Your Website: Disavowing the “Right” Bad Links
by Paul Morris July 25, 2016 Follow @SuperbDigitalJuly 25, 2016 Links are the connections between websites. Inbound links come to you from other sites and outbound links are what you create to link your site to others. Without links, search engines would be less effective at giving you the information you’re looking for and link … Continue reading What Are Links: Are Yours In a Fresh and Social Neighbourhood?
by Laurie Sullivan @lauriesullivan, July 20, 2016 Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown. “People are losing faith in that story, which is so wrong,” said Eric Enge, CEO of Stone Temple Consulting. The Stone Temple Consulting ranking … Continue reading Study Finds Links Have Direct Correlation To Search Ranking
by Paige Weiners June 29, 2016June 29, 2016 In the world of SEO, links are fairly important. Links amassed to websites, along with a series of other SEO tactics, have a significant effect on how prominently a brand will appear in search engine rankings, and subsequently impact how much organic traffic the site will garner … Continue reading Building a Backlink Profile: 3 Effective Ways to Garner Links Back To Your Website
by Sue Cockburn June 18, 2016 Follow @SueCockburnJune 18, 2016 Quite often when I’m visiting a business website I’ll check out the ‘design by … ‘ info. Probably because I’m in the business of designing websites, but also because I’m curious by nature. What I’m surprised to see is how often these links when clicked … Continue reading To Keep Visitors on Your Site, Set External Links to Open in a New Tab
by Don Purdum June 3, 2016 Follow @donpurdumJune 3, 2016https://donpurdum.podbean.com/mf/play/tjxqb8/Increase_SEO_Traffic_-_The_Missing_Links_Between_Google_and_Your_Customers.mp3 If you want to Increase SEO traffic, it seems more challenging than ever with the constant evolution and changes from Google. What are the real missing links between a search engine, your customers and your website? How your potential customers are searching is changing rapidly. … Continue reading Increase SEO Traffic: The Missing Links Between Google and Your Customers
