Megan Breakenridge October 3, 2021 Today’s competitive climate in the age of social media has made one thing clear: Marketing a business as an entity is only part of the equation. When presented with endless options, consumers are increasingly choosing to work with companies that show a face behind the brand. More than just the … Continue reading How to Leverage Your LinkedIn for Thought Leadership
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft. Chris Wood on September 29, 2021 Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company … Continue reading How to become a B2B influencer on LinkedIn
Liza Slavin October 1, 2021 Key Takeaways: 1. Having a LinkedIn strategy only helps so much if you don’t use it consistently. 2. Start small! LinkedIn can be overwhelming as there is so much to do and can be hard to stay motivated if you are not seeing immediate results. Taking 20 minutes a day … Continue reading Stay Consistent on LinkedIn to See Results
Theodora Stanciu September 13, 2021 Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an active and engaging presence on LinkedIn. Why? LinkedIn is not … Continue reading Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]
Sarah Bentley September 11, 2021 Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to add or change your job preferences on your LinkedIn profile. This feature allows you to choose job titles, locations, and whether or not you’re actively looking for a job or just open to an … Continue reading How to Add Job Preferences to Your LinkedIn Profile
Pallavi Tyagi September 1, 2021 LinkedIn is without a doubt one of the most powerful social media lead generators for B2B marketers, allowing companies to express their brand story in a unique and relevant way. In fact, the social media site encourages people to share material and interact with experts. This makes it perfect for … Continue reading Using LinkedIn for B2B Marketing
LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2021 LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will end its run at the … Continue reading LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn?
Ron Stefanski August 24, 2021 LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B businesses, no matter how big or small. There are a number of ways to use LinkedIn to market … Continue reading 10 LinkedIn Company Page Features You Need to Be Using Yesterday
Jim Cusick August 19, 2021 Key Takeaways: 1. Shortcuts and hacks will not work to increase the effectiveness of messaging on LinkedIn. 2. LinkedIn’s data and findings are important but you need to test for your specific use case. 3. The downward trend in response rates on LinkedIn is an area of opportunity for you … Continue reading How to Increase Response Rates on LinkedIn
