Arik Hanson November 24, 2021 2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to do this for years, it was about time. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These … Continue reading Executives Need to Get a Lot More Real in 2022 on LinkedIn
Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn
Arik Hanson November 15, 2021 Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It … Continue reading 9 Recommendations to Get the Most From Your LinkedIn Promoted Posts
On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features. Kim Davis on November 10, 2021 “We’re very happy with the position we’re in and we have some confidence going into the next few quarters.” Penry Price, VP, Marketing Solutions at LinkedIn was reflecting on the recent healthy earnings report for … Continue reading LinkedIn is leaning into community
Jim Cusick November 2, 2021 The question of whether or not you have control over what your employees do with their LinkedIn profiles and other social media platforms is one the Intero Advisory team answers almost weekly. When a company is making specific investments into business outcomes stemming from LinkedIn, they want to ensure success. … Continue reading Do I Have Control of My Employees’ LinkedIn Activity?
Wendy Marx October 25, 2021 If a tree falls in a forest, but no one hears it, does it make a sound? I like to think of that question when I peruse LinkedIn profiles. So many of them are like that tree in the forest. No one hears or sees their profile. The fact is … Continue reading Over 50: The Biggest LinkedIn Profile Mistakes to Avoid
Sweta Panigrahi October 27, 2021 LinkedIn is no longer limited to a job-seeking platform; it now allows brands to create company pages to promote their businesses. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. It was almost three times higher than both … Continue reading 7 LinkedIn Automation Tools to Reach Out to More Leads
Dave Brock October 16, 2021 This is #B2BPetPeeves week (Thanks Hank Barnes and friends). This morning I started scrolling through my LinkedIn Feed. I hit my first LinkedIn Survey, “How much profit is ‘enough?’” It had the following choices, $ 50-100K/year, $ 100-300K/year, $ 300-600K/year, $ 600k-1M/year. Huh??????? I thought I misread it. I went … Continue reading Pet Peeves: LinkedIn Surveys
Sahail Ashraf October 15, 2021 If you run a business and it’s marketing, you should be creating a LinkedIn Business Page. Here’s how to get started There is every reason to have a LinkedIn Business Page. You will find, once the page is up and running, that it will be easier to recruit people for … Continue reading How to Create a LinkedIn Business Page
Stefan Wolpers October 13, 2021 TL; DR: Scrum Questions: Seven Simple Issues and Complex Answers How hard can Scrum be; the manual has 13 pages? You may have heard something along this line from skeptics in the past, dismissing the complex nature of an intentionally incomplete framework. The point is that exciting discussions happen when … Continue reading Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls
