November 02, 2024 Graduating this year? Expert tips for using LinkedIn to land your first job From building your profile to adding keywords to building a network—here’s how to set yourself up for success. BY Ellie Stevens At some point during college, you were probably told to “make a LinkedIn” and “start networking” to land your … Continue reading Graduating this year? Expert tips for using LinkedIn to land your first job
LinkedIn is a behemoth in B2B marketing. Here’s our guide to the site’s tools, marketing strategies and best practices. Constantine von Hoffman on October 18, 2024 Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot … Continue reading LinkedIn marketing: What you need to know
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ Mike Pastore on October 11, 2024 Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of … Continue reading What the LinkedIn debate over a HockeyStack report says about B2B marketing
September 17, 2024 5 LinkedIn tools to make power networking easier Use these potent LinkedIn add-ons to save time, increase visibility, and grow your network. BY Doug Aamoth Love it or hate it, LinkedIn has become an essential platform for networking, job hunting, and building your personal brand. And while managing and optimizing your LinkedIn presence … Continue reading 5 LinkedIn tools to make power networking easier
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. Ali Schwanke on June 21, 2024 HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator … Continue reading What HubSpot’s LinkedIn integration means for the future of sales and marketing
LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
June 19, 2024 LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee A cringey post on LinkedIn is yet another reminder to read the room before sharing your ‘career expertise’ on social media. BY Joe Berkowitz The photo in a recent LinkedIn post features a smiley guy in a backwards baseball … Continue reading LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee
LinkedIn Disabled Targeted Ad Tool by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2024 Microsoft’s business network LinkedIn has discontinued a tool in the EU that allowed it to use sensitive personal data when targeting ads on the platform for advertising. Could the same happen in the U.S.? The move complies with EU online content rules. It follows a … Continue reading LinkedIn Disabled Targeted Ad Tool
Company says it’s a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. Anu Adegbola on June 5, 2024 LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand … Continue reading LinkedIn expands video ads, AI tools for B2B marketers
May 05, 2024 Your ultimate guide to using LinkedIn to get a new job From using the ‘Open To Work’ badge, to updating your ‘About’ section, here’s how to make your profile stand out on LinkedIn. BY Julia Herbst Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to receive … Continue reading Your ultimate guide to using LinkedIn to get a new job
