Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. Ali Schwanke on June 21, 2024 HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator … Continue reading What HubSpot’s LinkedIn integration means for the future of sales and marketing
LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
June 19, 2024 LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee A cringey post on LinkedIn is yet another reminder to read the room before sharing your ‘career expertise’ on social media. BY Joe Berkowitz The photo in a recent LinkedIn post features a smiley guy in a backwards baseball … Continue reading LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee
LinkedIn Disabled Targeted Ad Tool by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2024 Microsoft’s business network LinkedIn has discontinued a tool in the EU that allowed it to use sensitive personal data when targeting ads on the platform for advertising. Could the same happen in the U.S.? The move complies with EU online content rules. It follows a … Continue reading LinkedIn Disabled Targeted Ad Tool
Company says it’s a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. Anu Adegbola on June 5, 2024 LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand … Continue reading LinkedIn expands video ads, AI tools for B2B marketers
May 05, 2024 Your ultimate guide to using LinkedIn to get a new job From using the ‘Open To Work’ badge, to updating your ‘About’ section, here’s how to make your profile stand out on LinkedIn. BY Julia Herbst Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to receive … Continue reading Your ultimate guide to using LinkedIn to get a new job
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Chris Wood on April 4, 2024 Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a … Continue reading LinkedIn introduces CTV ads for B2B campaigns
LinkedIn is testing a TikTok-like feed for vertical video The feature adds a dedicated “video” tab to the app. Karissa Bell Sat, Mar 30, 2024 NurPhoto via Getty Images LinkedIn is testing a new feed of TikTok-like vertical videos. The feature hasn’t been publicly announced but it’s been spotted by users in recent days … Continue reading LinkedIn is testing a TikTok-like feed for vertical video
LinkedIn Short-Form Video Feed – Will Revenue Sharing Come Next? by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2024 Short-form video has hit the LinkedIn feed, following platforms like YouTube and TikTok in an effort to reach consumers and business professionals. The video format displays content in a TikTok-style, full-screen format, leaning into the broader vertical … Continue reading LinkedIn Short-Form Video Feed – Will Revenue Sharing Come Next?
March 21, 2024 What you should and shouldn’t post on LinkedIn after your layoff Experts say you should be strategic about posting about your layoff. Here’s what to know. BY Hillary Hoffower The worst case scenario has happened—you’ve become part of the layoffs sweeping tech, media, and countless other industries. If your first impulse is to … Continue reading What you should and shouldn’t post on LinkedIn after your layoff
