William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
Julie Neumark — August 20, 2018 Follow @julieneumark — August 20, 2018 4.5 billion views—who’s watching what when? The first day of school. The one day a year when both students and parents are excited. Today’s kids come prepared with more than just new school supplies. Armed with YouTube, this year’s back to school “kids” … Continue reading Back to School Video Trends
Bob Van Rossum — August 20, 2018 Follow @BobVR — August 20, 2018 When interviewing for a new job, it’s important to evaluate all of the ins and outs of the role and company. Ensuring your skills are the right match for the role and that the company culture aligns with your personality and work … Continue reading 7 Ways Marketers Can Evaluate Their Next Boss to Ensure It’s the Right One
Debbie Harris — August 20, 2018 Follow @DebbieLeeHarris— August 20, 2018 Workforce development and Facebook can be a good match. As the economy continues to rebound, particularly in certain fields and in certain places, workforce development can be a challenge. Here in the Las Vegas area, construction is booming again and labor is hard to … Continue reading 5 Tips to Using Facebook for Workforce Development
Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It
Thomas Griffin — August 19, 2018 Follow @jthomasgriffin— August 19, 2018 If you’re trying to come up with a new business idea or increase your sales by solving common customer issues, you need to practice problem-solving. Improving your ability to problem solve will not only help you become an expert thought leader in your industry … Continue reading 5 Ways to Strengthen Your Problem Solving Skills
Amity Kapadia — August 16, 2018 Follow @amitykapadia — August 16, 2018 Developing measurement, management, and analytics functionality in-house for an automated affiliate marketing program is certainly possible, but it requires a laborious process that typically involves many internal departments, especially your technical development team. In addition to the internal infrastructure and tools necessary to … Continue reading How To Build an Automated Affiliate Marketing Machine
Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Charu Mitra Dubey — August 19, 2018 Follow @CharuMitraDubey — August 19, 2018 Do you have a brand and need to tell the world about it? But why would anyone listen to you when there are plenty of other brands out there? People like to know about brands that are conveyed through some trustable sources. … Continue reading 5 Ways to Get More Online Brand Mentions in 2018
B2B Reality: Content Is First In ROI, Email Second by Ray Schultz , Columnist, August 15, 2018 Email may produce the best ROI in general — but not in B2B, where it comes in second to content marketing, according to the 2018 B2B Marketing Survey, a study by Contentive in partnership with ClickZ. Of 214 … Continue reading B2B Reality: Content Is First In ROI, Email Second
