Virginia FrancoSeptember 17, 2015 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – understanding where our … Continue reading Does Your Resume Pass The Scan Test? Write It Like A Newspaper And It Will!
Personal Branding BlogSeptember 2, 2015 In business, no man or woman obtains a top job, lands an extraordinary deal or develops a significant following without a combination of poise, authenticity and confidence in their abilities. That combination of poise, authenticity and confidence is the foundation of what is referred to as executive presence. Needless to … Continue reading How to Present Yourself Like an Executive
Brie ReynoldsAugust 19, 2015 Beyond boardrooms and spreadsheets, it’s important for a company to have a culture of its own. Defined as the values, practices, and beliefs that are shared by the people within an organization, a company’s culture is vital to its overall success. When you have all of your employees clustered in one … Continue reading What Company Culture Looks Like in a Remote Company
Devin TurnerAugust 9, 2015 Are you hoping to bring your enterprise into a $ 77 billion mobile app market? Enterprise companies navigating into the small screen will find their legacy IT won’t allow them to meet customer needs fast enough. According to Gartner, market demand for apps will grow at least 5x faster than IT organizations’ … Continue reading The Way Enterprises Develop Apps Like A Startup
Devon SmileyAugust 9, 2015 Today, I’m pulling back the curtain and spilling the goods on what it’s like to work with a Negotiation Consultant. You’ll learn the nitty gritty on what happens from when your appointment is booked, until the action plans and strategies are in your hot little hands and making magic for your … Continue reading The Inside Scoop: What It’s Like To Work With A Negotiation Consultant
Linda DessauAugust 8, 2015 To celebrate our summer birthdays (mine is August 11th if you want to send a card), last weekend my mother, sister and I spent the day together at a spa. We used to see a movie, but last year we upgraded and declared this as our new annual tradition. If blogging … Continue reading How Blogging Can Be Like A Day At The Spa
Amanda ClarkJuly 27, 2015 There are plenty of ways to build an audience for your company Facebook page, to extend its reach and its influence. Many Facebook marketing methodologies are rather costly, of course, and nearly all of them require a long-term commitment and a big-picture mindset. But what if we told you there was … Continue reading How to Invite People You Know to LIKE Your Facebook Page
Ankur SharmaJuly 27, 2015 As a kid, I loved to bounce around, especially in bouncy castles. Unfortunately, my love for bouncing has changed since I have gotten into marketing, especially when working on websites and discussing website bounce rates. Bounce rates have become the enemy – and I no longer have a desire to enter … Continue reading Why Your Website is Like a Trampoline
Dani KostyraJuly 27, 2015 So, what does a successful landing page look like? I’ve put together my top tips for creating a landing page that will have maximum impact and get your campaigns converting. 1. Make sure it’s consistent with the source your click came from If someone is clicking through from a PPC ad, … Continue reading What Does a Successful Landing Page Look Like?
Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams. Jim Williams on July 27, 2015 Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth … Continue reading Have Marketers Forgotten What It’s Like To Be Human?
