Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018 No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage
Jonathan Engelbrecht — April 11, 2018 — April 11, 2018 In AdWords, every view, click, or lost click has either a cost or opportunity cost. Fine margins are often the difference between losing money or profitability, and negligence can cost far more than you think. These advanced tactics can help to turn your AdWords campaign … Continue reading Advanced AdWords Tactics to Increase ROI – Let’s Make It Rain!
Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection. Tim Peterson on December 5, 2017 Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now showcase collections of their old Instagram Stories on their profile … Continue reading Instagram now lets brands feature Stories Highlights on their profile pages
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017 Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. Christi Olson on May 12, 2017 A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds front-load the search engine … Continue reading Let’s get visual: Shopping from within images
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. Greg Gifford on January 31, 2017 It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or … Continue reading Let’s make 2017 the year of honest reviews!
Shanon Marks — November 24, 2016 Follow @madebyshanon— November 24, 2016 In a world crunched for time, speed is the ultimate competitive advantage. It’s why a small, lean startup with little cash can compete with (and sometimes replace) established corporations with seemingly unlimited resources. Everyone is starting to realize this, yet examples of organizational drag … Continue reading Design Thinking Lets Corporations Compete With Startups
Shared Budgets Now Available in Bing Ads October 27, 2016 , Juan Carlos Ousset Are you looking for a way to automatically distribute a single daily budget across all campaigns or a subgroup of campaigns within your Bing Ads account? Want to stop having to manually update individual campaign budgets in an effort to … Continue reading Bing Ads Lets Campaign Groups Share Budgets
by VerticalResponse Follow @VR4SmallBizSeptember 22, 2016 When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. However, font (the word for the combination of a given typeface, style, and size) is a surprisingly big deal to many people. A broad range of … Continue reading Email Design: Let’s Get Typographical
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016 rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets