Tag Archives: Lets

Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018   No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage

Advanced AdWords Tactics to Increase ROI – Let’s Make It Rain!

Jonathan Engelbrecht — April 11, 2018 — April 11, 2018 In AdWords, every view, click, or lost click has either a cost or opportunity cost. Fine margins are often the difference between losing money or profitability, and negligence can cost far more than you think. These advanced tactics can help to turn your AdWords campaign … Continue reading Advanced AdWords Tactics to Increase ROI – Let’s Make It Rain!

Instagram now lets brands feature Stories Highlights on their profile pages

Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection. Tim Peterson on December 5, 2017   Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now showcase collections of their old Instagram Stories on their profile … Continue reading Instagram now lets brands feature Stories Highlights on their profile pages

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns

Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017   Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns

Design Thinking Lets Corporations Compete With Startups

Shanon Marks — November 24, 2016 Follow @madebyshanon— November 24, 2016 In a world crunched for time, speed is the ultimate competitive advantage. It’s why a small, lean startup with little cash can compete with (and sometimes replace) established corporations with seemingly unlimited resources. Everyone is starting to realize this, yet examples of organizational drag … Continue reading Design Thinking Lets Corporations Compete With Startups

Twitter now lets brands say when they’re available to respond to tweets

Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016   rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets