Tag Archives: Learned

17 Things We’ve Learned from Top Product Marketers

Juliana Jackson November 11, 2021 Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the … Continue reading 17 Things We’ve Learned from Top Product Marketers

The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

Jonathon Knepper November 9, 2021 The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly articles and journals. We recognize that several of our clients have several guidelines to satisfy as part of Google Scholar, a top priority since Google Scholar … Continue reading The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

5 lessons email marketers learned in the pandemic

And how to apply them to your email marketing program. Kath Pay on August 17, 2021 In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon,  marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before … Continue reading 5 lessons email marketers learned in the pandemic

The 5 Most Important Things We’ve Learned from a Year of Working from Home

Sammy Courtright April 15, 2021 It’s been a year filled with many changes and adjustments, particularly when it comes to the way we work. Now that more than a year has passed since the initial lockdowns due to the pandemic, we decided to take some time to reflect on some of the most important things … Continue reading The 5 Most Important Things We’ve Learned from a Year of Working from Home