Tag Archives: Leap

Goodbye to cookies: Digital advertising’s leap in the dark

It’s been one step forward, two steps back for Google’s Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. Kim Davis on March 7, 2024 Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari … Continue reading Goodbye to cookies: Digital advertising’s leap in the dark →

Phenomenal woman Meena Harris makes the leap from t-shirt branding to book publishing

Women In Technology

By Shalene Gupta January 24, 2023 In 2016, Meena Harris started designing statement T-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,” quoting a Maya Angelou poem. Harris, who is also the niece of Kamala Harris, saw the T-shirt as political tool—not to promote her aunt, but to celebrate … Continue reading Phenomenal woman Meena Harris makes the leap from t-shirt branding to book publishing →

The Product Launch Guide: 5 Questions to Answer Before Making the Leap

Product Development

William Harris February 12, 2021 Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. … Continue reading The Product Launch Guide: 5 Questions to Answer Before Making the Leap →

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Marketing Attribution

Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Ginny Marvin on August 28, 2019 “As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in … Continue reading Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership →

Look Before You Leap into Subscription Models

SaaS Marketing

Tobin Lehman — February 25, 2019 Follow @gonewnorth — February 25, 2019 There’s a lot of excitement in the technology space about taking what would’ve been a traditional product or project-based engagement and turning it into a subscription. Everyone falls in love with recurring revenue and the seeming ease of the sales process -and those … Continue reading Look Before You Leap into Subscription Models →

4 Things Every Aspiring Entrepreneur Must Do Before Taking the Leap [Infographic]

Entrepreneur Tools

Jimmy Rodela — April 12, 2018 Follow @dbjim21 — April 12, 2018 Time and time again, we hear that entrepreneurs are the main drivers of economic growth. Computers, smartphones, automobiles, coffee chains — every product or service conceived is the result of an entrepreneur’s campaign for success. Unfortunately, not everyone is cut for this challenging … Continue reading 4 Things Every Aspiring Entrepreneur Must Do Before Taking the Leap [Infographic] →

Make the Leap Into Business Video

Video Strategy

Todd Vaske — January 18, 2018 — January 18, 2018 I’m a ’80s music fan. The loud guitars, big hair, and over the top antics — I love it all. So, when I started thinking about making the leap into business video, one thing came to mind, Van Halen and the song “Jump” has been … Continue reading Make the Leap Into Business Video →

Want to Increase Executive Presence? Slow Down to Leap Ahead!

Leadership

Diane Craig — December 6, 2016 Follow @CorporateClass— December 6, 2016 There is no denying it – we live in a world that moves at hyper-speed. We walk fast, talk fast, eat fast, and sleep less. This fast-paced reality is amplified in business. We have come to expect a response back from an email we … Continue reading Want to Increase Executive Presence? Slow Down to Leap Ahead! →

4 Ways Your Small Business Can Leap To Success In 2016

Small Business Tools

by Jeremy Taylor February 13, 2016 Follow @JezTaylorUKFebruary 13, 2016 Some of the best marketing ideas come from being in the moment. Capturing the zeitgeist. Having your finger gaffa-taped to The Pulse — whatever that is. With 2016’s Leap Day whirring towards us, here are some ideas to get you thinking about how you can … Continue reading 4 Ways Your Small Business Can Leap To Success In 2016 →

Mobile Programmatic: 3 Things to Consider Before Taking the Leap

Mobile Engagement

by Mimoza Naumovska December 12, 2015 Follow @BonadzaDecember 12, 2015 The evolving mobile advertising marketplace today can be a tough environment for brands. Mobile devices are taking the lead, increasingly changing consumer behavior and making users more demanding. As consumers use several different devices on a daily basis, their behavior also changes – search on desktop and … Continue reading Mobile Programmatic: 3 Things to Consider Before Taking the Leap →