Ian Mitchell — September 11, 2019 — September 11, 2019 “Everybody has their manifesto; let them talk their language, come to the people, and the people will decide” — Prakash Raj So where were you between February the 11th and 13th, 2001? Well, since you appear to have difficulty remembering, let me narrow things down. … Continue reading The Agile Manifesto from a Lean Perspective
Peter Daisyme — September 3, 2019 — September 3, 2019 With recession fears increasing day by day, it won’t be long before companies start looking for new ways to save money. Economic downturns can be make-or-break situations for plenty of businesses. And, costs are a big factor in who makes it out intact. Don’t wait … Continue reading Get Lean: 5 Ways to Save Money in Any Economy
For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies. Nick Worth on January 2, 2019 Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are … Continue reading Want to create better experiences and brand loyalty? Lean on your data
Eddie Tomalin — April 18, 2018 — April 18, 2018 Gone are the days in which marketers struggled to find their target audience online. Google, Facebook, YouTube and their kind have seen to that – although some very influential marketers, including Keith Weed of Unilever and Marc Pritchard from P&G, have understandably sought to address … Continue reading It’s Time For Marketers To Lean In To Interactive Video
Sabrina Parsons — December 18, 2017 — December 18, 2017 geralt / Pixabay 200-page business plan documents are cumbersome projects that often render themselves obsolete in a fraction of the time it took to initially create the document. Declaring business plans “dead”, however, removes too much of the responsibility around planning as an entrepreneur, often … Continue reading How to Use ‘Lean Planning’ to Develop Your Business
Ian Mitchell — September 22, 2017 — September 22, 2017 AnnaER / Pixabay “It’s weird when you get roles that coincide with your life” – Lily James Introduction Impressive-sounding job titles are a recurring joke in large organizations. They often bear little relationship to the devil’s brew of chaos and drudgery which is a daily … Continue reading Scrum Roles from a Lean Perspective
Alan Hart — September 2, 2017 — September 2, 2017 In the first installment of this article, I wrote: If every iteration of the budget requires many hours or even days of work to recompile the budget and its derived forecasted reports and financial statements, you are not practicing Lean Budgeting! Here’s why: If your … Continue reading Do You Practice Lean Processes? How About Lean Accounting and Finance? – Part 2
Amanda Clark — July 27, 2017 Follow @GrammarChicInc — July 27, 2017 Snufkin / Pixabay Many business owners recoil at the notion of regular blogging—and their concern is a perfectly fair one: They simply feel as though they can’t afford the time investment required for consistent, high-quality blogging. To be sure, maintaining a robust business … Continue reading 5 Ways to Become a Lean, Mean, Blogging Machine
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. Victor Wong on November 30, 2016 Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the … Continue reading Size matters: 5 tips for creating LEAN programmatic creative
Jamie Critelli — November 26, 2016 Follow @gothamCulture— November 26, 2016 There is a graphic which circulates the internet, listing TEN REASONS employees stay with a company. All these attributes sound very noble. The term “employee engagement” sums up all 10 words. Certainly, your company’s staff can identify with some of these attributes. But how … Continue reading How to Prime Your People and Adopt Lean Methodology
