by Rachel Moore February 11, 2016February 11, 2016 There are three main reasons website traffic may still be up even though leads are down. Those reasons can be chalked up to your content, your conversion assets, or your brand itself not being up to snuff. Let’s explore each situation. Your content isn’t compelling enough. If … Continue reading When Website Traffic Is Up and Leads Are Down
by Scott Lambert February 3, 2016 Follow @xcellimarkFebruary 3, 2016 Maximizing your blog’s ROI isn’t quite as simple as writing a blog post about the first topic that comes to your mind each day. It’s not even as simple as hiring a professional writer to craft compelling, well-argued content that elevates your brand’s appeal and … Continue reading More Leads? Yes Please! Use These 5 Blog Optimization Tips to Drive Website Traffic
by Andy Beohar February 1, 2016 Follow @sevenatomsbuzzFebruary 1, 2016 In the right hands, PPC can pay off for marketing professionals in the form of new leads and increased sales for your business. However, a few mistakes and a campaign can quickly drain time and money. Below, we share six of the most common mistakes … Continue reading 6 PPC Mistakes That Are Costing You Quality Leads
Today, the legendary puppet-hostess will again converse with fans on Facebook, using intelligent chat-bot technology from Israeli firm Imperson. Barry Levine on January 6, 2016 Earlier this month, a fan of The Muppets’ Miss Piggy chatted with her via Facebook: “Can you get me a job at the network?” She immediately replied: “Send your resume … Continue reading Miss Piggy Leads The Way To A New Kind Of Marketing Channel
by Rick Whittington January 5, 2016 Follow @rickwhittingtonJanuary 5, 2016 According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. On top of that, more than 80 percent of B2B leads gathered via all social media efforts combined come from … Continue reading 8 Ideas for Generating More Qualified B2B Leads on LinkedIn
by Carrie Dagenhard January 2, 2016January 2, 2016 There is one thing all technology companies need to survive in this ever-evolving, highly competitive marketplace: leads—and lots of them. Unfortunately, successful lead generation is also one of the industry’s greatest challenges. According to a survey of more than 800 marketing professionals in software and technology, generating … Continue reading Crummy Leads? 5 Lead Generation Fixes For Your Technology Company
by John Holland December 13, 2015December 13, 2015 One of my favorite Mark Twain quotes is: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Buying behavior continues to change at warp speed. B2B vendor actions/reactions crawl at a glacial pace. It’s not … Continue reading Bad Assumption #1: Web Site Leads = Top Line Revenue
by John Nemo December 8, 2015 Follow @JohnNemoPRDecember 8, 2015 In case you missed it, LinkedIn now accounts for 64 percent of all corporate website traffic that comes via social media channels. (Read the story here.) Think about that for a minute: 64 percent of ALL the traffic coming to your corporate or business website … Continue reading 3 Simple Tips to Generate Nonstop B2B Sales Leads on LinkedIn!
by Warren Knight December 1, 2015 Follow @warrenknightDecember 1, 2015 Running a contest on social media is a great way to capture leads and this is something I have been very vocal about. I recently came across a great article from ShortStack who analysed the data of close to 1 million social contests to see … Continue reading Brands are Collecting Leads and Data with Social Media Contests
by Michaela Cheevers November 18, 2015November 18, 2015 & 9 Tips To Improve Sales Performance There has been constant debate over the best method for generating fully qualified leads for sales teams. Some salespeople rely primarily on email, and we’ve noticed a corresponding trend in technology offerings that assist heavily in email functionality. But what … Continue reading The Best Method For Generating Fully Qualified Leads [Infographic]
