Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions. Scott Vaughan on June 24, 2016 For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to media companies … Continue reading From leads to data: how changes in the media business affect B2B marketers
by Lawrence Anderson June 24, 2016June 24, 2016 In an ideal world, every lead we generate would have the potential for becoming a customer. Sadly, that’s not the case. In the real world, some of your leads have good potential, meaning they have the ability and interest to buy in the near term. But many … Continue reading Qualifying Leads through Multi-channel Marketing
by Kristin Lisak June 17, 2016June 17, 2016 One of the principal goals of inbound is to bring in leads organically and there is no better tool to achieve this than your website. The aspects of website design that you choose to employ have a direct impact on how visitors behave on your site and … Continue reading 4 Key Website Design Tactics That Drive Sales Leads
by Janet Miller June 12, 2016June 12, 2016 Social media attracts people of all ages. The young and the old connect and build and rekindle friendships, share their thoughts and ideas, and interact with businesses. As a business owner, it is critical that you not only acknowledge what social media could do for your business, … Continue reading 8 Ways to Nurture Leads Using Social Media
by Jeremy Durant June 6, 2016 Follow @BopDesignSDJune 6, 2016 Your website might be losing you precious client leads. It’s true. Whether you are actively managing your website or not, it’s impacting how potential clients view your company and your products or services. Here are 10 ways your website is losing you those precious client … Continue reading How Your Website Is Losing Precious Leads (How to Change It)
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. Todd Saunders on June 2, 2016 You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s … Continue reading 3 Google AdWords hacks to drive high-quality leads
by Kevin Ho May 10, 2016May 10, 2016 You’ve heard it before, an email list is the key to making sales online. Internet marketer Jeff Walker famously said that he “didn’t have a retirement plan, he had an email list,” alluding to how lucrative and reliable a good quality email list can be. But what … Continue reading How to Leverage the Power of Your Email List to Get More Leads
by Brad Shorr May 10, 2016 Follow @bradshorrMay 10, 2016 No marketer likes a lead generation website to pick up no leads at all. Right behind that, however, is another big problem at the other end of the spectrum — a website that produces oceans of lousy leads that waste your time. Some would say … Continue reading How To Cut Down on Lousy Website Leads
by James Scherer April 25, 2016April 25, 2016 This article will give you a step-by-step guide to a strategy which will monetize your social media efforts and turn your Followers into leads quickly and easily. This walkthrough outlines how to create, run, promote and track the success of a Fan-Only social promotion. It’s a four-step … Continue reading How to Use a Fan-Only Promotion to Turn Followers into Leads
by Lawrence Anderson April 2, 2016April 2, 2016 One of the main reasons businesses fail is because there isn’t a good bookkeeping system in place that would provide warning signs the business could run out of cash. You can choose to set up a bookkeeping system manually (using accounting books), electronically (spreadsheets) or use accounting … Continue reading How To Select the Best Accounting Software Leads?
