Tag Archives: Leading

Leading a Tech Company Through COVID-19

Guy Yehiav October 30, 2020 The societal effects of the COVID-19 pandemic have been repeatedly characterized by a pair of terms that, at this point, we’re all likely a little tired of reading. Unprecedented is the first that comes to mind, followed by A New Normal as a close second. While it’s accurate that the … Continue reading Leading a Tech Company Through COVID-19 →

4 Leadership Ideas For Leading Through a Crisis

Leadership Skills

Ian Dainty September 29, 2020 As we work our way through this pandemic, and by all indications so far, it looks like we are about to enter a second wave. As such, it is important to ensure that as a leader, you can lead your company through this entire crisis. There are many ideas that … Continue reading 4 Leadership Ideas For Leading Through a Crisis →

Leading by Example: 3 Steps to Help Diversify Your Board of Directors

Leadership Skills

Kevin Xu August 26, 2020 Fostering diversity within an organization requires more than just hiring individuals of different races, religions, genders, and expertise. True impact arrives when these individuals ascend to leadership positions, such as on a board of directors. As it stands currently, the number of minorities with board seats illustrates that organizations aren’t … Continue reading Leading by Example: 3 Steps to Help Diversify Your Board of Directors →

A Leading Question – How to Use Engagement to Secure More Leads

Leads Generation

Milosz Krasinski July 21, 2020 “But, I don’t want any more leads” …said no one ever. Gaining new leads for your business should always be a priority and, any self-respecting brand should have a solid strategy in place to do just that. There are, of course, tons of ways to get new leads and, today, … Continue reading A Leading Question – How to Use Engagement to Secure More Leads →

Lessons in Leading Transformation

Leadership Transformation

Mukesh Gupta — June 11, 2020 Premise: We are living in a world where a lot of organisations are being forced to transform the way they operate. As we all know, being forced to change is not a good place to be in. The ability of leaders to lead their organisation through this transformation process … Continue reading Lessons in Leading Transformation →

Are You Leading With Fear or Investing to Grow By Hiring via Online Interviews

Online Success

Bob Van Rossum — May 8, 2020 As reports of COVID-19 continue to consume attention, too many organizations are making decisions based on fear. MarketPro has shed some light on the Coronavirus outbreak approach for all the businesses looking to make a comeback. The key argument taken from the article is that in order to … Continue reading Are You Leading With Fear or Investing to Grow By Hiring via Online Interviews →

3 Mistakes to Avoid When Leading a Team Virtually

Team Management

Paul Keijzer — April 19, 2020 The COVID-19 outbreak has forced millions of employees to work from home, as a result of which managers across the world are preparing to effectively lead their virtual teams. If you’ve never led a team of remote workers before, this may be a little challenging for you. Even worse, … Continue reading 3 Mistakes to Avoid When Leading a Team Virtually →

Leading Website Design Firms and What They Do for You

Web Design Guidelines

Leading Website Design Firms and What They Do for You Jawad Alalawi, March 27, 2020 An effectively designed website appeals to your customers and leads to improved profits. Unfortunately, many website owners focus on designs that appeal to their own tastes and miss out on increased business. This is one of the most important reasons for … Continue reading Leading Website Design Firms and What They Do for You →

The Act of Leading Vs Being a Leader

Leadership Skills

Mukesh Gupta — March 11, 2020 Premise: I was talking to one of my friends about leadership and what it means to be a leader and is there a distinction between being a leader and the act of leading. What follows is my understanding of the difference. Would be a great to riff at this. … Continue reading The Act of Leading Vs Being a Leader →

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Email Management

Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers →