The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
February 02, 2025 5 hallmarks of inspiring leaders that leave a lasting impact Leaders either inspire or infuriate because their behavior greatly impacts others. BY Next Big Idea Club Adam Galinsky is a social psychologist and professor of leadership and tthics at Columbia Business School. He conducts behavioral science research, having published more than 200 scientific … Continue reading 5 hallmarks of inspiring leaders that leave a lasting impact
January 31, 2025 4 science-backed interventions to advance women leaders We can also learn much from one woman who was recently honored for her industry leadership. BY Dr. Jeff Chen Decades of research show the benefits of women in leadership are invaluable. Females embody a more transformational leadership style fostering mission-driven cultures. Female presence also improves … Continue reading 4 science-backed interventions to advance women leaders
January 26, 2025 3 things leaders should do to increase trust If you want an engaged workforce, you must demonstrate real and sustained support for employees. Here are three ways to actually do this. BY Julia Herbst Much has been written about the lack of trust in today’s workplace. And no wonder: A 2023 Gallup … Continue reading 3 things leaders should do to increase trust
January 14, 2025 Tech leaders face a fork in the AI road: Build or buy? Each has advantages, but avoiding the harder path of building may bite you in the end. BY Raphael Ouzan Recently, I was invited to speak on stage at Insight Partner’s ScaleUp:AI conference for a panel aptly titled “Build versus Buy.” It … Continue reading Tech leaders face a fork in the AI road: Build or buy?
January 12, 2025 These 3 types of workers contribute to toxic drama. Here’s how leaders can reframe for positive change By translating pervasive discontent into constructive action, leaders can dismantle the drama and turn it into a virtuous circle of positive, productive energy. BY Yonason Goldson Passionate John Lennon devotees may ardently visualize a utopian future, … Continue reading These 3 types of workers contribute to toxic drama. Here’s how leaders can reframe for positive change
January 06, 2025 Modern CEO readers weigh in with their top leaders Executives at Happy, MIT Solve, TIAA, and Modern Health are write-in favorites. BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations … Continue reading Modern CEO readers weigh in with their top leaders
December 29, 2024 It’s not enough to speak clearly. Leaders need to do this, too When we know our people and our audience, we can craft our message to meet them where they are and thereby serve their best interests. BY Yonason Goldson Flush from his victories on the battlefield and in the arena, Maximus negotiates … Continue reading It’s not enough to speak clearly. Leaders need to do this, too
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? Shiv Gupta on November 13, 2024 The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot … Continue reading How marketing leaders can transform marketing from a support function to a growth driver
November 10, 2024 How leaders can create a culture where people see work as its own reward When bosses give their people not only a paycheck but a sense of purpose and responsibility, they will never have to worry. BY Yonason Goldson A new manager has hit the ground running. He lurks around every corner, catching … Continue reading How leaders can create a culture where people see work as its own reward
