AI Leaders: List of the Top 10 Visionaries in the Industry Brad Anderson / 13 Feb 2023 The AI revolution is afoot. Like the steam engine, combustion engine, and computer revolution before it, artificial intelligence will undoubtedly profoundly impact how humans work and live. One of the most exciting advances in AI development is … Continue reading AI Leaders: List of the Top 10 Visionaries in the Industry
By Mita Mallick January 30, 2023 “You’re resigning?” My former manager had bellowed into the phone. “After everything I have done for you! How can you resign and do this to me?” He continued to shout at me for a few more minutes. Until I finally was able to interrupt him and squeeze in a, … Continue reading The biggest mistake leaders make when someone resigns—and what to do instead
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs. Greg Kihlstrom on February 2, 2023 This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 … Continue reading North Star goals for category leaders: Customer lifetime value model
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy. Greg Kihlstrom on January 30, 2023 This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found … Continue reading North Star goals for category leaders: First-party customer view
By Megan Morrone December 30, 2022 With a slumping economy and a brutal slew of tech layoffs in 2022, many executives are looking to tighten spending in 2023, while others are spending money to scoop up all the great talent now flooding the market and looking for work. As next year’s budgets take shape, … Continue reading What business leaders are spending more on in 2023—and where they are cutting back
By Lydia Dishman December 27, 2022 From underestimating the impact of economic malaise on the job market to expecting year over year marketing efforts to stay the same, here are the nine answers to the questions, “What was your biggest failure in 2022? What did you do about it? And what will you do … Continue reading 9 leaders share their biggest failures in 2022
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization
This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method
Lunio Raises $15 Million, Senior Leaders At Google Invest In Round by Laurie Sullivan , Staff Writer @lauriesullivan, September 29, 2022 Lunio, a company focused on click-fraud prevention, announced it has closed $15 million in Series A funding. The goal is to help digital marketers get the most from advertising budgets by identifying and excluding fake … Continue reading Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
By Joe Lazauskas September 12, 2022 The Great Resignation. A return to the office. The tech downturn. Tech founders and executives are facing a whirlwind of disruptive forces. On tech panels and podcasts from New York to Silicon Valley, the consensus has been that everyone should wait to see how things shake out. … Continue reading A poll of over 580 tech leaders shows a return to the office looms
