Ronita Mohan August 6, 2020 Lead generation is at the core of most marketing strategies—you want to create content that brings in new audiences and more revenue. While a number of beginner strategies work well to generate leads, these sources dry up eventually. That is when marketers need to look at advanced tactics that will … Continue reading Lead Generation in 2020: 8 Advanced Strategies
Colleen McKenna July 31, 2020 Between emails, InMails, and connection requests, I receive a daily stream of questions about automating LinkedIn outreach. I also receive invitations from others who can help me increase our lead generation efforts and results. I always wonder if they’ve looked at my profile. Probably not, otherwise they’d know that I’m … Continue reading Why You Need to be Careful Automating Your LinkedIn Lead Generation
Daniel Ndukwu July 29, 2020 Social media commands the attention of billions of people and cuts across every income level and social class. If you’re looking for your customers, they’re on social media. The challenge is that most of the things marketers and businesses do on social media are interrupting them. People don’t log on … Continue reading Social Media Lead Generation: How to Do it Right
Shane Barker — June 9, 2020 Lead generation plays an important role in the growth story of any business. If you aren’t able to generate leads well, you may not be able to convert them and get more customers. This is perhaps the reason why 54% of marketers say half or more of their marketing … Continue reading 6 Tips and Tools Your Business Should Use for Lead Generation
Chintan Jain — May 20, 2020 The focus on digital transformation has never been greater. Even the companies that thought they could rely on legacy systems are now planning to go digital because of the disruptions that have been caused by the ongoing coronavirus pandemic. Organizations are trying to make sure their business strategies are … Continue reading Who Should Lead Digital Transformation Within the Enterprise?
Paul Keijzer — May 8, 2020 As the pandemic deepens and the novel corona virus outbreak sends shocks through the global economy, business leaders are preparing for down-side scenarios and taking action to prevent their business from sinking. Yes, undoubtedly, the true leadership capacity of a person is tested during the times of crisis. And … Continue reading How to Successfully Lead in Times of Crisis
Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020 It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, … Continue reading How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
7 Killer Strategies For Successful Lead Generation Customers expect a great experience whenever they engage with businesses. In order to fulfill these expectations, businesses should also inculcate lead generation strategies to acquire and retain customers. And acquiring a new customer can cost five times more than retaining an existing customer. Thus, lead generation ideas are … Continue reading 7 Killer Strategies For Successful Lead Generation
Christopher Jan Benitez — March 8, 2020 mohamed_hassan / Pixabay A lead magnet is a piece of content that provides value for people in exchange for their contact information. When you’re just starting, nobody knows that you exist. You’ll have to find ways to reach the right people. Lead magnets can reach savvy consumers who … Continue reading 5 Killer Lead Magnet Ideas to Get More Email Subscribers
