Optimizely makes its headless CMS offering fully available as a SaaS option. Kim Davis on July 17, 2024 Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content … Continue reading Optimizely launches new SaaS CMS
The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging. Anu Adegbola on June 11, 2024 Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers … Continue reading Google launches Google TV advertising network
The tech giant is running a “Summer of AI Essentials” campaign to educate marketers on using AI for advertising. Anu Adegbola on June 7, 2024 Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” … Continue reading Google launches marketer resource center and AI recommendation tool
Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data? Kim Davis on May 30, 2024 Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to … Continue reading Postie launches CRM Optimization for direct mail
Acer launches a compact SpatialLabs camera for 3D photos and videos It can be used for 3D livestreams and video calls. mariella moon Fri, May 31, 2024 Acer Acer has unveiled the new SpatialLabs Eyes Stereo Camera specifically for those who want to take 3D photos and videos. Users can not only use … Continue reading Acer launches a compact SpatialLabs camera for 3D photos and videos
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. Kim Davis on May 8, 2024 Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by … Continue reading Constant Contact launches automated tools for brand consistency and campaign creation
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. Kim Davis on May 1, 2024 Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. … Continue reading Qualtrics launches new Strategy & Research Suite for XM
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates. Kim Davis on April 24, 2024 HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text … Continue reading HubSpot launches new genAI-powered Content Hub
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI. Kim Davis on April 10, 2024 Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. … Continue reading SAP Emarsys launches AI Product Finder
