The Gradient will help advertisers address the evolving complexities of data privacy, user consent and personalized targeting. Constantine von Hoffman on October 12, 2023 InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while … Continue reading InMobi launches new identity resolution tool
Tag Archives: Launches
Meta launches genAI features for ads
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. Kim Davis on October 6, 2023 This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The … Continue reading Meta launches genAI features for ads
Real Story Group launches free martech assessment tool
Built on the firm’s Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology. Constantine von Hoffman on October 5, 2023 One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to … Continue reading Real Story Group launches free martech assessment tool
SurveyMonkey launches new forms solution
The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms. Kim Davis on September 26, 2023 Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well … Continue reading SurveyMonkey launches new forms solution
Google launches AI tool for YouTube ad optimization
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Nicola Agius on September 18, 2023 Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google … Continue reading Google launches AI tool for YouTube ad optimization
SourceKnowledge Domain Targeting Launches For High-Converting Traffic
SourceKnowledge Domain Targeting Launches For High-Converting Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2023 Affiliate and lower-funnel units are still too often only bought directly. SourceKnowledge changed that. Through a new platform, SourceKnowledge Domain Targeting, advertisers can buy high-converting, lower-funnel traffic on based on cost per acquisition (CPA) or return on ad spend … Continue reading SourceKnowledge Domain Targeting Launches For High-Converting Traffic
Semrush Launches Podcast Hosting App With SEO Tools
Semrush Launches Podcast Hosting App With SEO Tools by Laurie Sullivan @lauriesullivan, August 23, 2023 Disctopia, a podcast hosting and music streaming service, announced Wednesday a partnership with Semrush, which focuses on SEO tools and service, that will enable podcasters to expand the reach of episodes with search engine optimization (SEO). The Podcast Hosting App … Continue reading Semrush Launches Podcast Hosting App With SEO Tools
Reddit launches AI keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns. Nicola Agius on September 1, 2023 Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, … Continue reading Reddit launches AI keyword research tool
Meta launches new tool to track branded content campaigns
With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors’ marketing strategies. Nicola Agius on August 28, 2023 Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the … Continue reading Meta launches new tool to track branded content campaigns
Tru Optik Co-Founder Launches Swanston Labs
Tru Optik Co-Founder Launches Swanston Labs by Laurie Sullivan @lauriesullivan, August 3, 2023 The former co-founder and CEO of Tru Optik — which was acquired by TransUnion in 2020 — plans to once again disrupt the convergence of advertising, media, entertainment, technology, and commerce with a new venture he calls Swanston Labs (SL). Andre Swanston says … Continue reading Tru Optik Co-Founder Launches Swanston Labs
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