Google Launches Desktop Search Page-Experience Report by Laurie Sullivan @lauriesullivan, January 17, 2022 Marketers now have a tool from Google to see the user experience of their desktop URLs. With the Google page experience update coming to desk, marketers will have a page-experience report for desktop in Google Search Console. The rollout begins in February, with … Continue reading Google Launches Desktop Search Page-Experience Report
Madison Logic’s new Insights solution delivers signals that help identify actively engaged accounts. Kim Davis on December 14, 2021 The latest release of Madison Logic’s ABM-focused ML Platform includes ML Insights, a solution aimed at fueling the account triage process with relevant data signals. Specifically, it will draw on: B2B Research: signaling in-market accounts consuming … Continue reading Madison Logic launches new account prioritization solution
New Shutterstock subsidiary enables businesses of all sizes to train computer vision models at scale. Chris Wood on July 30, 2021 Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use … Continue reading Shutterstock.AI launches data products for AWS Data Exchange customers
Pete Winter June 4, 2021 Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. But it’s safe to say the figure might not encourage a … Continue reading 8 Ways to Drive Better Results From Your Product Launches
Sahail Ashraf March 19, 2021 TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company … Continue reading TikTok Launches New Platform For Brands
AAM Launches Third-Party Audit Program For Digital Publishers by Sara Guaglione , December 4, 2020 The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud. The AAM Digital Publisher Audit focuses on verifying publishers’ traffic sources. … Continue reading AAM Launches Third-Party Audit Program For Digital Publishers
Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform
Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2020 Will Tams, director of creative at The Collective Spark, began using Collective (no relation) to spend more time on the creative process and less on pushing papers and managing his business. Tams wears many hats, but … Continue reading AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool
