MintNFT’s James Sun, who helped make Balmain and Barbie auctionable, spells out the NFT playbook for marketers. Chris Wood on February 4, 2022 Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. … Continue reading 4 key strategies for NFT brand launches
Tag Archives: Launches
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands. Chris Wood on January 26, 2022 Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social … Continue reading Snapchat launches augmented reality tool Shopping Lenses
ANA Launches Agency Training Program
ANA Launches Agency Training Program by Steve McClellan @mp_mcclellan, January 25, 2022 The Association of National Advertisers is launching a new training program designed to help both clients and agencies improve their working relationships to drive growth, reduce costs, and relieve unnecessary friction and stress. The effort is being led by the ANA’s Marketing Training … Continue reading ANA Launches Agency Training Program
Google Launches Desktop Search Page-Experience Report
Google Launches Desktop Search Page-Experience Report by Laurie Sullivan @lauriesullivan, January 17, 2022 Marketers now have a tool from Google to see the user experience of their desktop URLs. With the Google page experience update coming to desk, marketers will have a page-experience report for desktop in Google Search Console. The rollout begins in February, with … Continue reading Google Launches Desktop Search Page-Experience Report
Madison Logic launches new account prioritization solution
Madison Logic’s new Insights solution delivers signals that help identify actively engaged accounts. Kim Davis on December 14, 2021 The latest release of Madison Logic’s ABM-focused ML Platform includes ML Insights, a solution aimed at fueling the account triage process with relevant data signals. Specifically, it will draw on: B2B Research: signaling in-market accounts consuming … Continue reading Madison Logic launches new account prioritization solution
Shutterstock.AI launches data products for AWS Data Exchange customers
New Shutterstock subsidiary enables businesses of all sizes to train computer vision models at scale. Chris Wood on July 30, 2021 Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use … Continue reading Shutterstock.AI launches data products for AWS Data Exchange customers
8 Ways to Drive Better Results From Your Product Launches
Pete Winter June 4, 2021 Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. But it’s safe to say the figure might not encourage a … Continue reading 8 Ways to Drive Better Results From Your Product Launches
TikTok Launches New Platform For Brands
Sahail Ashraf March 19, 2021 TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company … Continue reading TikTok Launches New Platform For Brands
AAM Launches Third-Party Audit Program For Digital Publishers
AAM Launches Third-Party Audit Program For Digital Publishers by Sara Guaglione , December 4, 2020 The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud. The AAM Digital Publisher Audit focuses on verifying publishers’ traffic sources. … Continue reading AAM Launches Third-Party Audit Program For Digital Publishers
Zeta Rethinks Customer Data, Launches Next-Generation Platform
Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform
Random Posts on
Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads
Overwhelmed by Data? 6 Steps to an Easier Financial Marketing Future
10 Awesome Sources To Write Blog Posts On Trending Topics
Curb Call Center Attrition by Dealing with Poor Performers – Here’s How
Mobile Programmatic: 3 Things to Consider Before Taking the Leap
Why Viewers Click the “Skip” Button and How to Avoid It
Customers want more text-based customer support options from brands
What Lead Conversion Benchmarks are Important to Track?
Word-of-Mouth: It’s About More Than Your Customers
