By Sarah Bregel November 29, 2023 Last Christmas, my teenage daughter didn’t write out her Christmas list like I kept asking her to do. Instead, she sent me an adorable and quirky video containing photos of the items she wanted, accompanied by notes revealing the specifics (“these in pink, but if they’re out of … Continue reading The latest TikTok trend: A Christmas wish list PowerPoint deck, from your kids
X CEO calls article that led to latest brand exodus ‘misleading and manipulated’ Linda Yaccarino says X stands against antisemetic content and vows to back free speech on the platform. Pranav Dixit Updated Tue, Nov 21, 2023 Jerod Harris via Getty Images X CEO Linda Yaccarino called a report from a watchdog group that … Continue reading X CEO calls article that led to latest brand exodus ‘misleading and manipulated’
ChatGPT isn’t always enough: After losing the search engine wars to Google’s wallet, Microsoft rebrands Bing Chat to CoPilot. Constantine von Hoffman on November 16, 2023 ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it … Continue reading The latest AI-powered marketing tech releases
67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates
Discord’s latest teen safety blitz starts with content filters and automated warnings The features come after a recent report found the company was failing to protect young users. Igor Bonifacic Updated Fri, Oct 20, 2023 Discord Discord is introducing new safeguards to protect young users. On Thursday, the company announced Teen Safety Assist. The … Continue reading Discord’s latest teen safety blitz starts with content filters and automated warnings
Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH. Chris Wood on October 13, 2023 Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and … Continue reading Pepsi, McDonald’s and the latest in digital out-of-home
Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing
20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Constantine von Hoffman on August 3, 2023 Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative … Continue reading The latest AI-powered martech products, platforms and additions
A look at the AI martech products, platforms, features and related news from the past week. Constantine von Hoffman on July 13, 2023 So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI … Continue reading This week’s roundup of the latest AI martech products and news
Two different content management systems are among the AI-powered marketing platforms, features and integrations released this week. Constantine von Hoffman on July 6, 2023 Before we get to this week’s round-up of AI-powered martech, I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I … Continue reading The latest AI-powered martech tools
