Tag Archives: language

The Magic of Using the Right Language

Jessica Mehring June 4, 2021 The other day when I was talking with a colleague, she mentioned an incident that happened back in her consulting days. She was presenting a workshop to a group of young developers, and one of the men rattled off a response dripping with industry jargon. My (very smart and tech … Continue reading The Magic of Using the Right Language →

Speaking a New Language for the 2020s

Business Strategy

Chris Weissman February 6, 2021 Last year will go down in history as one of the most challenging of all time—for business, for marketers, for local communities, for everyone. A shifting landscape made it difficult for businesses to maintain their brands as, simultaneously, many struggled to even stay afloat. In addition, family ties and friendships … Continue reading Speaking a New Language for the 2020s →

Language Influences Search Behavior Among Hispanic, Asian Consumers

Search Strategies

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers →

Speaking our language: How to pitch marketing operations on new martech

Marketing Strategy

Instead of using business lingo like “revenue-driver” and “value-added,” sales reps should focus on actionable details like integration and configuration capabilities. Amy Gesenhues on March 12, 2020 “Our solution offers exponential revenue growth opportunities and our customers say it’s super easy to set-up with most any middleware. You’ll be fully operational within a day.” We … Continue reading Speaking our language: How to pitch marketing operations on new martech →

Buzzword Bingo: Tech’s Ongoing Language Struggle

Technology Impact On Business

Marty Querzoli — November 29, 2019 I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting … Continue reading Buzzword Bingo: Tech’s Ongoing Language Struggle →

Mind Your Language (If You Want to be Agile)

Corporate Productivity

Jose Casal — October 10, 2019 There are four key words in the first value of the Agile Manifesto: “Individuals and their interactions over processes and tools” Most of us can spend countless hours debating the value of focusing on people and the dangers related to focusing on processes and tools. Interestingly, in our debates … Continue reading Mind Your Language (If You Want to be Agile) →

The Language of Online Advertising—Concepts to Master for Success

Online Marketing Strategies

Kerri Hale — July 23, 2018 Follow @kerrilkhale — July 23, 2018 Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising is one of the most effective ways to expand … Continue reading The Language of Online Advertising—Concepts to Master for Success →

Aging And The Evolution Of Language

Marketing Guide

Aging And The Evolution Of Language by Jackie Stone , Columnist, June 11, 2018 “People just don’t know how to write anymore.” This lamentation was heard in a recent focus group of Boomers and seniors in which I took part. The man who shared this thought admitted that he, himself, was not a writer. But … Continue reading Aging And The Evolution Of Language →

10 Natural Language SEO Tips To Help You Gain An Edge (With Examples)

SEO Checklist

By Tim Dugan February 27th, 2018 Alexa was a hit on Super Bowl night. Siri’s a household name. And everyone from the usual suspects — Google, Microsoft and Samsung — to unknown upstarts (Mycroft, anyone?) is trying to dip at least one finger into an increasingly tempting pie. Voice assistants are no longer “the next … Continue reading 10 Natural Language SEO Tips To Help You Gain An Edge (With Examples) →

Generational Language Differences Influence Boomer Marketing

Marketing Guide

Generational Language Differences Influence Boomer Marketing by Derek Dunham , Columnist, January 10, 2018 Review any new internet trend report, and one of the major findings will be how Boomers and seniors are increasing their use of the internet, specifically on mobile devices and tablets. Older demographics are becoming more comfortable with making online purchases … Continue reading Generational Language Differences Influence Boomer Marketing →