Tag Archives: Lack

25% Of Marketers Lack Skills To Measure Success Of Data

Marketing Metrics

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers  to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data →

A Lack Of Understanding About AI Makes Consumers Uncomfortable

Artificial Intelligence

A Lack Of Understanding About AI Makes Consumers Uncomfortable by Laurie Sullivan , Staff Writer @lauriesullivan, (January 16, 2018) Consumers still lack fundamental knowledge about artificial intelligence, which makes them standoffish and uncomfortable and raises concerns about sharing information through a variety of technology such as chatbots, despite Gartner’s estimate that by 2020, chatbots will … Continue reading A Lack Of Understanding About AI Makes Consumers Uncomfortable →

Leading Cross Functional Teams When You Lack Authority

Team Management

Rick Lepsinger — June 13, 2017 Follow @onpoint_llc— June 13, 2017 HypnoArt / Pixabay If you’ve ever tried leading cross-functional teams of people from multiple departments, you’re already well aware of some of the challenges. There can be uncertainty over who’s calling the shots when all roles are essentially equal. Confusion about who’s responsible for … Continue reading Leading Cross Functional Teams When You Lack Authority →

Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech

Digital Transformation

Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech by Laurie Sullivan @lauriesullivan, May 19, 2017 It makes sense that the digitally-savvy small businesses have a more diverse customer base, which means they can grow faster, have a greater capability for product innovation, and generate new streams of revenue by offering products … Continue reading Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech →

Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures

Branding Trends

Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures →

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

Branding Lessons

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers →

MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency

Marketing Attribution

by Laurie Sullivan@lauriesullivan, November 17, 2016 Only one-third of marketers participating in study released by the Mobile Marketing Association (MMA) this week said they use multi-touch attribution tools today, which helps them determine the value of each customer interaction leading to a conversion. More than 75% said they will use the tools by 2019 if … Continue reading MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency →

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