by John Boudreau Follow @envisionablehqSeptember 3, 2016 There seems to be a great deal of confusion for business owners around KPIs (key performance indicators). We know we need them, but measuring them seems so elusive and tedious that small business owners just don’t measure them with any sort of consistency. What are KPIs? – A … Continue reading What Are KPIs and How Do You Use Them?
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. Marcus Miller on August 8, 2016 Measuring your results is a critical component of any SEO campaign. There are many, many variables at … Continue reading KPIs for SEO: measuring SEO success
August 2, 2016 Picking effective social media KPIs (key performance indicators) can be a daunting task. Some social media managers choose to go super “vanity” and only measure follower growth (which isn’t that smart considering you can have hundreds of thousands of fans who still aren’t buying your stuff). And some CEOs force their social … Continue reading How to Pick Effective Social Media KPIs
by Jonathan Bright July 12, 2016 Follow @SoutherlyCommsJuly 12, 2016 We’ve always maintained that employee engagement and internal communications are simply content marketing in the context of HR. It appears, however, that that mindset is still yet to be realised by many companies. And they’re getting left behind. Just like the wider web, there’s a … Continue reading Why IC and HR Need Specific KPIs for EE, ASAP
by Aaron Agius July 7, 2016 Follow @IAmAaronAgiusJuly 7, 2016 When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C … Continue reading The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you’re making a difference. Will McInnes on March 25, 2016 So you say you’re a socially savvy marketer — and you’re checking the boxes … Continue reading The 5 KPIs that define a successful social CMO
What are the primary metrics that define success for your PPC campaigns? Columnist Matt Umbro explores the pros and cons of optimizing for some common paid search metrics. Matt Umbro on March 21, 2016 at 1:30 pm There are many paid search metrics that can define success in an account. In one account, the goal … Continue reading Get up close with PPC KPIs to improve your performance
by Paul Trujillo March 14, 2016 Follow @TruPaultxMarch 14, 2016 Key performance indicators (KPIs) help identify and define progress towards defined business goals. Although KPIs vary across businesses and industries, they are vital to the success of an organization. Why exactly are KPIs so important? They reflect your business goals and mission, providing ways to … Continue reading 6 Important Inventory KPIs That Can Make or Break Your Warehouse
by Eric Hammis March 14, 2016 Follow @360InteractiveMarch 14, 2016 Online marketing has become a very sophisticated process in the last decade, with many new analytics and resources available to digital marketers. It now takes constant measuring, and that’s because of the high level of competition in the digital space. But there are ways to … Continue reading Determine Your Goals To Determine Your KPIs
by Joseph Brady December 7, 2015 Follow @smbreviewsDecember 7, 2015 The one commonality between all businesses, no matter the size, is their need to succeed. However, without establishing and monitoring the key performance indicators (KPIs) of the business, it can be difficult to determine whether the business is succeeding or not. Additionally, the sooner the … Continue reading Establishing and Tracking KPIs for a Small Business
